Social media plays a massive role in online marketing and its fast becoming a major factor in company’s marketing strategies.
I believe that every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.
Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on yours, so each time you post something on Facebook, for example, it will update the Facebook feed on your site.