If you own a business and have a website but also have profiles on a number of social media sites, then you may wondered if you should link the two together. Even if you don’t think you will get much direct business through the social media sites, it is always worth having a profile to build up brand recognition and to give your customers another way to get in touch with you.
Every website should have links to their social media pages as a minimum but you may want to go a step further and have feeds from Facebook and Twitter etc. on your home page or subsequent pages that update every time you create a new social media post.
It is also important to mention your website on your social media pages, and not just in the “about us” section. Whenever possibly, use the social media sites to attract traffic to your website. Maybe put the first few lines of an interesting article on the social media post and link through to your website to show the remaining or run a competition which you can advertise on social media, but get people to register through your site.
Many businesses use Facebook and Twitter etc. to market their products and services and over the last few years, small business owners have welcomed the amount of increased enquiries and sales that this has bought in.
Facebook is by far the most popular social media platform for small business and can literally grow a business’s customer base over night. SO how do you set up the right profile on Facebook for your business and what is needed in order to maintain it? When a user is searching on Facebook they will often type in a product or service and possibly a local. Facebook tends to work well for local advertising but can work nationally if the product or service you are offering can be supplied to them at their location rather than them having to come and visit you.
When you set up your profile, include as much information as you can such as opening times, pictures, contact details and services / prices. You may also want to try and get your previous customers to leave some reviews for others to read. Make sure that you post something on your profile page at least once a week and if possibly run competitions and ask for followers to comment on your posts to maintain interaction with them.
If you have a website then you will probably want to know how many people are coming to your site, where they are finding you and what they are doing once they land on your site. I am always surprised by the number of companies that do not have access to this information as it is vital to allow you to evaluate your marketing performance as well as improve your website customer experience.
There are many programs that offer statistic tracking the most commonly used on being Google Analytics. Although Google Analytics is very user friendly and free, it is not always the most accurate in terms of real visitors.
Web server stats are usually bolted on to every hosting package but these are often quite limited in terms of data and also sometimes record visits from spiders that crawl your site. Ideally you should use a number of stats packages to try and get a true picture of how your website is performing.
Every website owner wants to know how well they are performing on the search engines such as Google, Bing and Yahoo. You can of course do this manually by typing the phrases in to the search engines but this cannot only give you inaccurate results but also be very time consuming. There are plenty of software packages out there that will do the tracking for you and produce a nice report to show overall how your site is performing. Depending on how many terms you want to track and how in depth of an analysis you want should influence your choice on which software to go with.
There are some marketing companies have even created their own ranking software that often works better than many off the shelf ones as it has been built to allow it to be amended and to add in additional features if needs be.
With any ranking software, there is a good chance that at some point it will go wrong. This can happen for a number of reasons. You should also be aware of the risks involved in using some ranking software. If the software is ran off the same server that your website is hosted on, you may find that your server becomes black listed for running too many searches. If this happens then all the sites on that server will also be affected.
Many businesses use one of more of the social media sites for marketing purposes. Some find it easy to market their business and get a lot of response from it where as others may struggle to build up a community or to know what to write.
When you do post anything on a social media site or indeed on your own website, be sure to spread it across all sites in order to get the most of out one article. You may want to reword it slightly, or just put snippets on the social media sites that click back to your website for the full article.
Before hiring a social media specialist, you need to educate yourself. This does not mean you need to become an expert in the subject, but you should at least know the basics. This will save time and money as your social media specialist will not have to take time to train you on this and there may be some parts that you can do yourself and leave the more technical items to the specialist. As well as this, you may want to study the lingo used on the social media sites such as RT for retweet, Hashtags etc.