If you have a website then you will probably want to know how many people are coming to your site, where they are finding you and what they are doing once they land on your site. I am always surprised by the number of companies that do not have access to this information as it is vital to allow you to evaluate your marketing performance as well as improve your website customer experience.
There are many programs that offer statistic tracking the most commonly used on being Google Analytics. Although Google Analytics is very user friendly and free, it is not always the most accurate in terms of real visitors.
Web server stats are usually bolted on to every hosting package but these are often quite limited in terms of data and also sometimes record visits from spiders that crawl your site. Ideally you should use a number of stats packages to try and get a true picture of how your website is performing.
Every website owner wants to know how well they are performing on the search engines such as Google, Bing and Yahoo. You can of course do this manually by typing the phrases in to the search engines but this cannot only give you inaccurate results but also be very time consuming. There are plenty of software packages out there that will do the tracking for you and produce a nice report to show overall how your site is performing. Depending on how many terms you want to track and how in depth of an analysis you want should influence your choice on which software to go with.
There are some marketing companies have even created their own ranking software that often works better than many off the shelf ones as it has been built to allow it to be amended and to add in additional features if needs be.
With any ranking software, there is a good chance that at some point it will go wrong. This can happen for a number of reasons. You should also be aware of the risks involved in using some ranking software. If the software is ran off the same server that your website is hosted on, you may find that your server becomes black listed for running too many searches. If this happens then all the sites on that server will also be affected.
Many businesses use one of more of the social media sites for marketing purposes. Some find it easy to market their business and get a lot of response from it where as others may struggle to build up a community or to know what to write.
When you do post anything on a social media site or indeed on your own website, be sure to spread it across all sites in order to get the most of out one article. You may want to reword it slightly, or just put snippets on the social media sites that click back to your website for the full article.
Before hiring a social media specialist, you need to educate yourself. This does not mean you need to become an expert in the subject, but you should at least know the basics. This will save time and money as your social media specialist will not have to take time to train you on this and there may be some parts that you can do yourself and leave the more technical items to the specialist. As well as this, you may want to study the lingo used on the social media sites such as RT for retweet, Hashtags etc.
Marketing is a fast evolving industry and is constantly changing. There has been so many technological advancements over the past few years that has made marketing very exciting. When companies first started to really realise the importance of marketing, they were limited as to how they could do it. Often most marketing avenues were very expensive and therefore companies simply could not afford to do much.
Social media has played a massive part recently in marketing, allowing you to reach an audience within a couple of seconds and often at a low cost. Some companies use social media simply to give their customers another way to contact them, but there is so much more available on these sites that really can increase your business. Social media can particularly work well for industries that deal direct with the public. Having a profile on Facebook for example can not only allow people to contact you quickly and with ease but can give you a way of sharing photos, reviews important information and special offers or events that you have coming up. One other great thing about social media is that unless you want to do the paid for advertising, it’s all free!
Many businesses are now coming on board with social media marketing and starting to understand the positive impact it can have. It can be a great way to market your business and can often be very cost effective. Unfortunately many businesses are still not aware exactly how to run their social media campaigns and profiles and either end up losing heart and not being active or having a negative effect by the way in which they post.
It is recommended to try and get some training for the person or people that are going to be responsible for the social media marketing as this can make it work better for the business and allow you to get the most out of social media sites such as Twitter and Facebook. If you are struggling to find time to have staff out of the business for training then why not find a social media expert that can come to you and offer in house training or even find a training course which can be done online. Many employers will ask their employees to take the course online even at home, often offering them overtime, to avoid time used up in the day.