The last 15 months have been a challenge
for us all. Some businesses and freelancers have thrived and others have found
it tough, or maybe not even made it through. One industry that has done well is
the world of online marketing. Although initially some businesses cut back on
their marketing, worried about cash flow, they very quickly realised that they
needed to be investing in improving their online presence in order to continue
trading. With the UK going in to lockdown and having restrictions imposed at
different times throughout the year, it was vital that businesses could
communicate and trade with their customers online. If they didn’t have a website
then they would either need to have one built or use one of the other marketing
platforms such as social media. The social media sites have proved vital to
thousands of businesses as with them, they may not of been able to do any
business at all. Even when restrictions are lifted, it will be a good idea to continue
with this sort of online marketing as the world of online retail is ever
growing and unlikely to stop.
An online marketing company or
freelancer will be able to advise you on where to invest your budget to get the
best return on your investment.
Social media can work so well for
lots of different business. Some have been said that without social media
advertising their business would of failed. Getting the balance right is
essential when it comes to promoting your business through sites such as
Facebook and Twitter. Too much and people will be put off following you, too
little and you will become forgotten about. When you first start out with
social media marketing, you may well feel that you can do it all in house but
if your business does start to grow quickly there may come a time when you feel
it has gotten too much to handle. Missing messages and not responding can be
detrimental but rather than cutting down on your social media marketing, why
not look to out source it? A web marketing agency will be able to offer you a
quick package where they manage all your social media marketing in your behalf.
They will obviously change a fee for this, but it is usually well worth paying
it rather than stopping the marketing altogether. You can also then call on
their expertise to advise you on what you should and should t be doing to get
the most out of the sites.
Whenever you are looking to do
something new within your business, it is vital that you plan for it in
advance. It may be that you want to launch a new product or try a click and
collect service or possibly target new areas to sell your products or services
It is vital that create a
marketing strategy well in advance of when the change is going to happen so you
have plenty of time to market the idea and let your existing and potential
If you are going to start
advertising in new areas then you need to think of the most cost effective way
of doing so. It may be that you decide to do a door to door leaflet drop or
perhaps you use Google AdWords to get your site found for new locations.
Whatever you chose to done sure to have a way that you can track how successful
it has been. Social media is another great way to target new locations and
there are often local groups that you may be able to join and advertise in to
get the word around. Just always check the rules of the group before posting!
Standing out from the crowd and
building brand awareness on social media is no easy task. With more and more
companies and businesses using social media as a form of marketing, it should
come as no surprise that competition levels are high and you need to do
something to get your brand recognised and to stand out from the crowd.
You need to make sure you stand
out and give your social media profiles a personality. It is easy to fall in to
the trap of posting a picture or articles and a link to a blog post every day
and think that you’re done, but people
will often find this boring and will quickly move on to something else. Adding
a touch of humour to some of your posts or putting a picture of something funny
that happened in the office allows people to connect in a more personal level
and keeps them engaged. Try and move away from sounding like a robot. Choosing
to use words that include feelings and emotions will help to keep your posts
personal. If you are struggling, always re-read your text before posting and
ask yourself does it sound like something you would say in a conversation, if
not then you may need to change it.
So many businesses have struggled
over the past twelve months due to the restrictions in place because of the
Covid pandemic. It may be that the business has not been able to open at all
such as many in the leisure industry or that the business has had to change to
trade online. For this who are still able to sell products or services in some
way, it is important to continue marketing.
If you have recently moved to
selling products online then you need to ensure that people can find your
products. Most people use a search engine such as Google or Bing to find
products they want m. In order to get your site found you may need to enlist
the help of a marketing expert. They will be able to advise you where’s best to
invest your money. It may be that you also decide to do a Pay per Click
campaign to get your site found. Google have their own one called Google
AdWords which allows you to get traffic to your site almost instantly. You pay
per click through to your website in hoping that these visitors will then
purchase from you. The amount you pay will depend on the competition for the
keyword and the quality of your site in relation to that phrase.