Having a business website is possibly the most effective marketing tool for many companies as once optimised effectively, a website should attract potential clients to the business and increase sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move however for those just starting out paying for a website can be quite costly it is for this reason that many start-up businesses choose to use social media marketing initially.
Social media marketing is a fast-growing platform that can be utilised to boost the marketing potential of any business. Using social media advertising is a way to get your brand known and can often be quite rewarding financially without much cost to your business. The use of online competitions or give aways that encourage social media followers to tag others can increase your potential customer base dramatically and result in an increase in interest in your business and products. Using positive customer reviews on the social media business page will also be a valuable feature to include as more and more people are relying on reviews to give them information on a company they are considering dealing with.