Facebook is the largest social media site and is used by millions of users on a daily basis. People are not only using Facebook to communicate with their friends and family but also to search for products and services they may be interested in.
May companies have caught on to this and no have an active profile on the social media websites such as Facebook and Twitter, but often miss out on a golden opportunity of reviews.
Facebook allows companies who have set their profile up correctly to ask customers to leave reviews for them. These reviews often have to be accepted by the company before going live.
Good reviews help to reaffirm potential customer’s opinion of your company and are often enough to persuade someone to buy from you.
If you have not got the option for people to leave reviews on your profile, why not add it in and see what your customers really think. Not only is it helpful to potential customers but can also be vital feedback.
The idea of social media marketing is to allow you to quickly engage your customers with relevant and useful information. The social media sites can prove very effective for a number of businesses who take the time and effort to post the right sort of information on them.
Knowing what to post can be tricky and that’s why it is often worth investing in the skills of a social media expert who will no able be able to advise you on what content to distribute but also when to do it and to whom.
Images are often as important as the content as they do say a picture speaks a thousand words. I recently came across a social media post with an image of a man running and the caption said “looking for a carpet fitter?” The image had no connection to the post and was irrelevant, which put me off reading any further.
Twitter is a fast growing social media site. It has over three hundred and twenty million active users and therefore seems a great place to market your business. It has grown more in the last 9 months and in the previous 5 years and this accelerated growth is expected to continue in the future.
Some businesses struggle when it comes to using Twitter as a marketing tool, not really knowing what to tweet about. Below are a few tips to help you get started:
- Keep your tweets personal – we don’t necessarily mean personal information just with a sense of personality. Make sure that your write it in the way you usually would make a comment or that it reflects the ethos of your brand.
- Keywords are great when it comes to marketing of any form and Twitter is no different. Add keywords to your tweets to establish an audience.
- Share content and links that are useful and relevant. If you have recently read an interesting article or post then share a link to it for others to read but remember to add your own little comment on too.
If you have a business that is actively on the social media sites then you may wish to consider adding a blog to your site. A blog is essentially a list of articles or stories that have been published by the website owners, and contains useful information they think their visitors may find interesting or useful.
When using social media sites, the idea is to be quick and to the point. Often with many of the sites you have a character or word limit only allowing you to post minimal content. If you add a blog to your site, not only will it help with your search engine optimisation it will also allow you to add complete articles and then share the link on the social media sites (staying within the character limits set). This also draws traffic to your website rather than just your social media pages.
Facebook is the largest social media website online today with over 1.24 billion active users registered. Businesses are now starting to catch on to the power of using social media as a marketing tool and many companies have created a Facebook business profile page. If you have a page or are in the process of creating one then below are some handy tips to improve it and increase your marketing potential.
1) Claim you Facebook business URL. The URL is the address in the top of the web browser. Many businesses leave the URL for their page as ending with loads of numbers instead of claiming the URL and being able to create a simply domain such as /peteshairdressers. This will also help for Search engine optimisation purposes.
2) Complete as much information of your profile as possible. Too many companies only fill in the very basic information thinking they will return to complete the rest, this rarely happens and instead you end up with an incomplete profile. The “About” section is there to allow you to describe your business and what you do. Use this wisely as this is the page your visitors will see and make an opinion of you based on.