If you have a business that is actively on the social media sites then you may wish to consider adding a blog to your site. A blog is essentially a list of articles or stories that have been published by the website owners, and contains useful information they think their visitors may find interesting or useful.
When using social media sites, the idea is to be quick and to the point. Often with many of the sites you have a character or word limit only allowing you to post minimal content. If you add a blog to your site, not only will it help with your search engine optimisation it will also allow you to add complete articles and then share the link on the social media sites (staying within the character limits set). This also draws traffic to your website rather than just your social media pages.
Facebook is the largest social media website online today with over 1.24 billion active users registered. Businesses are now starting to catch on to the power of using social media as a marketing tool and many companies have created a Facebook business profile page. If you have a page or are in the process of creating one then below are some handy tips to improve it and increase your marketing potential.
1) Claim you Facebook business URL. The URL is the address in the top of the web browser. Many businesses leave the URL for their page as ending with loads of numbers instead of claiming the URL and being able to create a simply domain such as /peteshairdressers. This will also help for Search engine optimisation purposes.
2) Complete as much information of your profile as possible. Too many companies only fill in the very basic information thinking they will return to complete the rest, this rarely happens and instead you end up with an incomplete profile. The “About” section is there to allow you to describe your business and what you do. Use this wisely as this is the page your visitors will see and make an opinion of you based on.
You have probably heard the story of the young man who recently set up a Just Giving webpage and asked for donations for the Teenage Cancer Trust. Stephen Sutton, 19 recently had announced that he had cancer and was communicating with people via the social media sites. This gave people the chance to speak to him about his condition and he gave out regular updates as to what treatment he was having and how the condition had changed his life and made him think.
With the constant communication with his followers Stephen, who sadly passed away a few days ago, has managed to blow his £10k target out of the water and has raised over a massive four million pounds to date. This is a great way that social media has assisted an individual to hopefully give him comfort and help him raise awareness and money for the Teenage Cancer Trust.
If you hang around on one of the many social networks, you’ve probably found that there is an online community for almost every interest. Whether you’re looking for communities to cater to your personal interests or places where you can help increase your marketing impact on social media, you’re bound to find niche communities that interest you. Continue reading