is a brilliant marketing tool if used correctly. It can work very well for a
large number of businesses who are looking to promote their products or
services. Most businesses large or small have some sort of social media presence
businesses struggle to know what sort of things they should be talking about
and how often they should be updating their profiles and this all depends on
what industry you are in and what information you are sharing. There is always
a fine balance that needs to be adhered to in order to get the most out of social
media marketing without annoying people by bombarding them with information.
comes to “what should you be writing about” then the answer is a mix, you need
to send out marketing messages and links to useful information that is relevant
to your business but a few updates regarding something funny or interesting that
has happened in the office is often a great way to keep your customers engaged.
You may want
to manage your social media accounts yourself or you may want to enlist the help
of a social media marketing company.
can be of great importance to a business who is looking to market themselves.
There are a number of different social media sites out there that have millions
of users that interact on a daily (if not more frequently) basis and therefore
this avenue of marketing is one that you really should ensure you are using.
But how do
you create a buzz on these social media sites and gain followers? There area
number of ways in which you can do this but the only real way is to start
sharing content that people are interested in. You may want to start by asking
friends and family to like your page and share it with their friends. Once you
have a few followers you need to share content that will make them want to
either comment or share with others. The idea is to give people something that
will make them want to come back and read more of your posts, this way you
start to build up an audience. Many companies run regular competitions or
giveaways to entice people back and this does often seem to work well.
You may want
to enlist the help of a social media marketing expert who will be able to
either train you on what you need to be doing or manage your profiles for you.
When using social media to market your business it’s important to get a good following of people and bring a good level of traffic through your business social media page.
some highly effective simple ways to do this thus boosting your social media
Firstly it’s important to post regular content to your social media ideally things that people will want to share with their friends and family. You need to make sure that the content is relevant to your business but not too pushy or too aggressively sales-like.
A great way
of using posts designed to be shared to improve your visibility would be to do
things like run competitions through your business where the followers of your
page get the chance to win a prize simply by sharing a post. This means each
person on their friend list will also see the post helping with brand
You can also
share posts to do with humour or current affairs that your followers may find
interesting however this should always be done with caution as you don’t want
to cause offence or any damage to your brand if your followers don’t like the
post. This method of using social media can be very effective as you can end up
with many shares in a short space of time.
Do you already have a firm marketing budget in place? If so how much of that should you be putting towards social media marketing? We explore the budgets that small to medium businesses should be investing and what response you are likely to get from it.
According to Duke University’s Fuqua School of Business, marketers are allocating close to 10% of their budgets to social media marketing. This means if you have a budget of £10,000 per year for all your marketing then at least £1000 of that should go to social media, but this is not a lot when you split it up over monthly amounts. To get someone to work on your social media profiles you will probably have to look at putting at least £150- £200 a month towards it to be able to get some results. Too little budget will simply be lost and may give you very little rewards. If you are going to be doing the social media marketing yourself then you may be able to allocate this budget to just use on paid for social media ads rather than accounting for your time. Some experts suggest that it should be more like 25% of your total budget is invested in social media marketing especially in business to consumer industries.
Social media networks have evolved, from being platforms where you meet new friends – to a business hub – a way to promote brand awareness, share blog posts, encourage user content, and increase income.
is being used more and more by businesses who are wanting to increase their
presents online and also to get referring traffic to their website. One of the
many advantages of social media is that it is free but if you want to go the
extra mile then you may consider doing some paid for advertising such as
thing with the paid for advertising is that you can tailor your ads to create a
specific group of people to show it to. This allows you to keep control of your
budget and ensure your ad is only showing to people it may be relevant to. If
for example you had a product that was most relevant to people between the ages
of 18-35 then you could create them as your target group. You can also narrow
it down to only show to certain geographical locations.
social media to build up traffic to your site, you need to give people a reason
to click on a link that is directed through to a page on your main website.
This may be a competition where people have to complete their details on your
site or you can give someone a few lines of an article and allow them to read
the rest of it on your site.