Launching a new business can be
tricky as you may be starting from a completely blank canvas. It may be that
you are launching a new product or service that is not known so you will have
to make people aware of who you are and what you are offering. Having a website
is a great place to start, but if none knows you exist then they may not search
for you or your products. Social media is a fantastic way to get your brand and
products recognised. You can opt for the paid for advertising or you can choose
to build up a following organically. If you decide to go down the organic route
then you need to think about how you care going to get your posts seen. You may
be able to advertise on some local groups but be aware as sometimes these
groups have restrictions regarding advertising. You can also ask all your
friends to share posts and links to your social media pages.
The best way to build up a
following quickly is to offer a prize draw. Some many companies quickly gain
hundreds of followers by running a giveaway competition in exchange for a share
and like of their page / posts.
A popular way to communicate with
the local community is through the medium of social media as it is a good way
to publicise community events, dispense information and safety advice. Although
the idea of using a physical noticeboard situated in a prominent position has
been used for years this is becoming a less common way of communication largely
due to the fact that fewer people are walking to shops than previously and
therefore they are not seeing the notices posted there.
A social media community page
where two or three members act as administrators on the page and monitor the
posts and comments is becoming a regular sight. Members can request to join the
group and, in some groups, have to wait to be accepted before they can begin
posting. This method of communication is useful as it can convey new
information quickly for instance in the case of a cancelled event. Local
businesses can advertise their services and any special events that they are
holding such as open days.
A disadvantage with this type of
community noticeboard is that there are people who do not use social media so they
will not be aware of posts that may concern them.
is a brilliant marketing tool if used correctly. It can work very well for a
large number of businesses who are looking to promote their products or
services. Most businesses large or small have some sort of social media presence
businesses struggle to know what sort of things they should be talking about
and how often they should be updating their profiles and this all depends on
what industry you are in and what information you are sharing. There is always
a fine balance that needs to be adhered to in order to get the most out of social
media marketing without annoying people by bombarding them with information.
comes to “what should you be writing about” then the answer is a mix, you need
to send out marketing messages and links to useful information that is relevant
to your business but a few updates regarding something funny or interesting that
has happened in the office is often a great way to keep your customers engaged.
You may want
to manage your social media accounts yourself or you may want to enlist the help
of a social media marketing company.
can be of great importance to a business who is looking to market themselves.
There are a number of different social media sites out there that have millions
of users that interact on a daily (if not more frequently) basis and therefore
this avenue of marketing is one that you really should ensure you are using.
But how do
you create a buzz on these social media sites and gain followers? There area
number of ways in which you can do this but the only real way is to start
sharing content that people are interested in. You may want to start by asking
friends and family to like your page and share it with their friends. Once you
have a few followers you need to share content that will make them want to
either comment or share with others. The idea is to give people something that
will make them want to come back and read more of your posts, this way you
start to build up an audience. Many companies run regular competitions or
giveaways to entice people back and this does often seem to work well.
You may want
to enlist the help of a social media marketing expert who will be able to
either train you on what you need to be doing or manage your profiles for you.
When using social media to market your business it’s important to get a good following of people and bring a good level of traffic through your business social media page.
some highly effective simple ways to do this thus boosting your social media
Firstly it’s important to post regular content to your social media ideally things that people will want to share with their friends and family. You need to make sure that the content is relevant to your business but not too pushy or too aggressively sales-like.
A great way
of using posts designed to be shared to improve your visibility would be to do
things like run competitions through your business where the followers of your
page get the chance to win a prize simply by sharing a post. This means each
person on their friend list will also see the post helping with brand
You can also
share posts to do with humour or current affairs that your followers may find
interesting however this should always be done with caution as you don’t want
to cause offence or any damage to your brand if your followers don’t like the
post. This method of using social media can be very effective as you can end up
with many shares in a short space of time.