How can you use social media to launch a new business?

Launching a new business can be tricky as you may be starting from a completely blank canvas. It may be that you are launching a new product or service that is not known so you will have to make people aware of who you are and what you are offering. Having a website is a great place to start, but if none knows you exist then they may not search for you or your products. Social media is a fantastic way to get your brand and products recognised. You can opt for the paid for advertising or you can choose to build up a following organically. If you decide to go down the organic route then you need to think about how you care going to get your posts seen. You may be able to advertise on some local groups but be aware as sometimes these groups have restrictions regarding advertising. You can also ask all your friends to share posts and links to your social media pages.

The best way to build up a following quickly is to offer a prize draw. Some many companies quickly gain hundreds of followers by running a giveaway competition in exchange for a share and like of their page / posts.

Social media as a platform to advertise community events

A popular way to communicate with the local community is through the medium of social media as it is a good way to publicise community events, dispense information and safety advice. Although the idea of using a physical noticeboard situated in a prominent position has been used for years this is becoming a less common way of communication largely due to the fact that fewer people are walking to shops than previously and therefore they are not seeing the notices posted there.

A social media community page where two or three members act as administrators on the page and monitor the posts and comments is becoming a regular sight. Members can request to join the group and, in some groups, have to wait to be accepted before they can begin posting. This method of communication is useful as it can convey new information quickly for instance in the case of a cancelled event. Local businesses can advertise their services and any special events that they are holding such as open days.

A disadvantage with this type of community noticeboard is that there are people who do not use social media so they will not be aware of posts that may concern them.

How much interaction is too much on social media?

Social media is a brilliant marketing tool if used correctly. It can work very well for a large number of businesses who are looking to promote their products or services. Most businesses large or small have some sort of social media presence now.

Many businesses struggle to know what sort of things they should be talking about and how often they should be updating their profiles and this all depends on what industry you are in and what information you are sharing. There is always a fine balance that needs to be adhered to in order to get the most out of social media marketing without annoying people by bombarding them with information.

When it comes to “what should you be writing about” then the answer is a mix, you need to send out marketing messages and links to useful information that is relevant to your business but a few updates regarding something funny or interesting that has happened in the office is often a great way to keep your customers engaged.

You may want to manage your social media accounts yourself or you may want to enlist the help of a social media marketing company.

How to make social media work for you

Social media can be of great importance to a business who is looking to market themselves. There are a number of different social media sites out there that have millions of users that interact on a daily (if not more frequently) basis and therefore this avenue of marketing is one that you really should ensure you are using.

But how do you create a buzz on these social media sites and gain followers? There area number of ways in which you can do this but the only real way is to start sharing content that people are interested in. You may want to start by asking friends and family to like your page and share it with their friends. Once you have a few followers you need to share content that will make them want to either comment or share with others. The idea is to give people something that will make them want to come back and read more of your posts, this way you start to build up an audience. Many companies run regular competitions or giveaways to entice people back and this does often seem to work well.

You may want to enlist the help of a social media marketing expert who will be able to either train you on what you need to be doing or manage your profiles for you.

Quick ways to boost your social media presence

When using social media to market your business it’s important to get a good following of people and bring a good level of traffic through your business social media page.

There are some highly effective simple ways to do this thus boosting your social media presence.

Firstly it’s important to post regular content to your social media ideally things that people will want to share with their friends and family. You need to make sure that the content is relevant to your business but not too pushy or too aggressively sales-like.

A great way of using posts designed to be shared to improve your visibility would be to do things like run competitions through your business where the followers of your page get the chance to win a prize simply by sharing a post. This means each person on their friend list will also see the post helping with brand recognition.

You can also share posts to do with humour or current affairs that your followers may find interesting however this should always be done with caution as you don’t want to cause offence or any damage to your brand if your followers don’t like the post. This method of using social media can be very effective as you can end up with many shares in a short space of time.