With the age of social media, it is now easier than ever to fall victim to bad social media reviews and comments that have a negative effect on your business. Nowadays, many people use the internet and particularly social media to find companies that offer the products or service they need and to get feedback from others on what they are like. Regardless of whether or not you have a presence on the social media sites such as Facebook and Twitter, you can still find that you have customers who are not happy and have no issue voicing this for thousands to see online.
All companies will get an unhappy customer or complaint at some point, but it is how you deal with it that makes a difference. If you find a bad comment that has been left about your business online it is important to address it. You may want to message the person privately to discuss the issue but it is also worth commenting on their post to say that you are very sorry to hear they are not happy and have messaged them to discuss it in more detail. This shows other people who may read the comment that you have accepted someone is not happy and are trying to sort out the issue.
As a marketing consultant, it surprises me how many companies are still not using social media as part of their marketing strategy.
Not only are these businesses not using social media but it is not always because they don’t know how to, many are just very reluctant to. If you use social media yourself on a regular basis you will probably understand the power of it. You may be following a number of businesses and joined a number of groups and find that you regularly interact with them and even purchase based on posts you have seen. If, however, you don’t use social media you may think it is a waste of time and a place you do not need to advertise on. By using the social media sites you do not necessarily need to do the paid for advertising, often creating a profile and keeping active is enough.
Social media is a very powerful marketing tool. Many businesses are using social media in a number of different ways to promote themselves online across many platforms. Once you have a brand you need to get your company and products or services recognised, and social media can help massively with this. You first of all need to set up accounts across as many platforms that you wish to target such as Facebook, Twitter and LinkedIn. Once you have active accounts you will need to start gaining followers and friends. The easiest way to do this is for you to start following businesses and friends / associates that you already know, they in turn will probably follow you back. Then you need to start sending out and posting information that people will be interested in and ask them to re-send that information to their followers enabling you to reach a wider audience. Th e power of social media advertising can be immense if used correctly.
In an attempt to advertise the brand and increase sales, companies increasingly joining the trend of launching their own online marketing campaigns. Given the widespread use of the Internet these days, online marketing can cover both local and international markets. And if you want to improve public awareness of your brand, you just create a simple social networking profile and you can see your business generate more sales and grow, without spending too much money on advertising. Continue reading