If you are a fan of programs such as Dragons Den or The Apprentice, they you will quickly start to realise the impact that marketing can have on a product or an entire business. Many of the candidates on these programs have an idea that may be really great, but without the correct sort of marketing, it is hard to let people know that your business or product even exists.
There are numerous ways of marketing and some types work better for some businesses that for others. Doing little or no marketing will make it virtually impossible to gain success and in turns sales and this is often the reason why many companies fail.
Social media is a great marketing platform for all types of businesses and to start with you don’t even need to invest any money in them, just a bit of your time. Even having social media accounts on Facebook and Twitter for example can gain you a few enquiries and if nothing else, will give you a place to showcase what your company offers and give your customers a way of contacting you other that the usual.
Setting up a basic social media profile is relatively straight forward, but to get the most out of it, it is recommended to speak to a marketing company.
When managing a business social media account it is important to bear in mind how much time you are spending on it. Social media sites can very easily make you lose track of the time, and before you know it you can have spent most of the day reading other posts created by people or businesses you follow. Social media marketing is definitely a great way to boost your brand awareness and some companies can even get sales directly from their social media activity, but you need to consider the time you put into it. Even the most avid of Tweeters, still need to manage their time to allow them to run other aspects of the business and also to focus on other marketing avenues. Although social media is definitely a must for all businesses, you may be missing out on a number of opportunities if you focus all of your marketing on this as there are still some people that do not use social media sites.
If you are finding that you are putting a lot of time into social media but not really getting anywhere then it may be time to call in the professionals.
Social media allows businesses to communicate with their customers instantly and easily by responding to customers’ comments, questions and concerns and allowing consumers to instantaneously receive help.
According to recent research 78 percent of small businesses attract new customers through social media, so make the most of your social media networks and send the right message to your potential users.
Social media can be a great customer service channel. Although you may have a dedicated customer services team that are on the phones and one email, many consumers would rather use social media so you should try and include this in your method of contact for your customers.
Every blog post, image, video, and comment can lead to a site visit and eventually a conversion.
Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.
Many businesses simply do not have the time or resources to manage their own social media accounts. There are many different social media websites and having a presence on all of them can build up your brand and bring in sales.
When choosing someone to manage your social media accounts you may opt for a third party. These companies or some individuals that offer this type of management are usually experienced in dealing with social media marketing so can not only save you time from having to do it yourself, but they are likely to get better results s they will know what works and what doesn’t. If someone if managing your social media for you it is vital that you do keep a check on it. What they say or do can have an instant reflection on your company so you need to ensure that it is 100% accurate and that they are replying or forwarding any responses you get in a timely manner.
Many businesses still do not use social media to marketing their company and they may be missing a rather large trick. Social media has grown vastly in population over the last ten years and initially was only used by individuals.
Some marketing agencies and businesses quickly picked up on potential that social media could have in terms of marketing their company, products or services. In my opinion all companies should have some sort of social media presence and with many social media sites not charging for the use of their site, it makes sense to use this as part of your marketing strategy.
If you are not sure of how to go about it, then you could speak to a marketing agency or specialist social media marketing person who will either offer you support and advice on how best to set up and manage your accounts or who will actually manage it for you .