Marketing like the year you live in

Marketing is a fast evolving industry and is constantly changing. There has been so many technological advancements over the past few years that has made marketing very exciting. When companies first started to really realise the importance of marketing, they were limited as to how they could do it. Often most marketing avenues were very expensive and therefore companies simply could not afford to do much.

Social media has played a massive part recently in marketing, allowing you to reach an audience within a couple of seconds and often at a low cost. Some companies use social media simply to give their customers another way to contact them, but there is so much more available on these sites that really can increase your business. Social media can particularly work well for industries that deal direct with the public. Having a profile on Facebook for example can not only allow people to contact you quickly and with ease but can give you a way of sharing photos, reviews important information and special offers or events that you have coming up. One other great thing about social media is that unless you want to do the paid for advertising, it’s all free!

 

 

 

 

Free marketing via social media

If you are a fan of programs such as Dragons Den or The Apprentice, they you will quickly start to realise the impact that marketing can have on a product or an entire business. Many of the candidates on these programs have an idea that may be really great, but without the correct sort of marketing, it is hard to let people know that your business or product even exists.

There are numerous ways of marketing and some types work better for some businesses that for others. Doing little or no marketing will make it virtually impossible to gain success and in turns sales and this is often the reason why many companies fail.

Social media is a great marketing platform for all types of businesses and to start with you don’t even need to invest any money in them, just a bit of your time. Even having  social media accounts on Facebook and Twitter for example can gain you a few enquiries and if nothing else, will give you a place to showcase what your company offers and give your customers a way of contacting you other that the usual.

Setting up a basic social media profile is relatively straight forward, but to get the most out of it, it is recommended to speak to a marketing company.

 

Google Adwords Marketing

With Adwords marketing you can either generate huge amount of profit or you may be led to bankruptcy. It can be a tricky tool if you do not know how to correctly set up .There are many advertisers who have lost big part of their savings in type of marketing simply because they did not know how to go about it. To make money with Adwords, your marketing topic must be relevant. Make sure that your ads are related. The keywords must be found in both the title and the body of your ad. There must be separate campaigns for keywords that need to be separated from another set of keywords.

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Internet Marketing Strategies that are too Important to Ignore

Year after year, the internet world keep experiencing new developments that upset the most popular incumbent trends. While some elements may have remained intact, new ways of interacting with customers, engaging with clients and creating value continue to shift the paradigm. For you to firmly establish your web marketing, it is paramount that you update yourself on these trends. The world is changing, learn to change along with it to secure your survival.

The rise and rise of content

Naturally, people will only make a decision after they have been duly convinced. Perhaps this is one thing that makes content the most consistent aspect of internet marketing. But unlike in the past, you must now approach your content creation based on customer experience. Take note of comments, likes and suggestions of your customers on social media and use it to create content that will be relevant and engaging.  Continue reading

PPC or SEO?

There are a lot of marketing methods that people can use to promote their websites. Some of them may want to use SEO (Search Engine Optimisation) to improve their sites’ ranking on the search engine. Some people choose the PPC (Pay Per Click) program. Each method has its own benefits and disadvantages. However, not all Internet marketers know about the differences between these two methods. Once people know about some benefits and disadvantages of these methods, they should be able to find the best method for promoting their business on the Internet. So, PPC or SEO? Read this article below to find all differences between these methods.

SEO Pros

1. Free way to attract visitors

This is the first reason why people want to use SEO campaign for promoting their website. Once people are able to reach the first page of the search engine, they should be able to get free visitors to their sites easily. All visitors are going to visit their sites regularly. Using SEO method is believed to be the best way to get free visitors for the long run.

2. Improve customers’ trusts

Most customers usually trust all companies that have their websites on the first page of search engine. When people are planning to improve their customers’ trusts, they should learn how to place their sites on the first page search engine result organically. It may increase the sales performance in any companies today.

Cons

1. Takes a lot of time

Although the SEO campaign has a lot of benefits, this method has one main drawback. This method takes a lot of time and effort. People are not able to see the results instantly. They have to spend weeks or even months to get the results from this method. Many people don’t want to do this SEO campaign because of this drawback.

PPC Pros

1. Best way to do market research

It is a perfect method for testing the market. Therefore, many Internet marketers usually use this PPC program to do market research. They usually want to know the response from the customers before they launch their products or services. PPC (Pay Per Click) program is recommended for all business owners because it can give instant result. Most PPC programs usually have their analytic tools that can be used to see the market’s response easily.

2. Can target specific audience easily

There are some PPC programs, such as Facebook Ads, that allow all advertisers to target their audience. This is very useful to target some specific customers easily. There are some categories that people can choose when they want to use this marketing campaign. It may increase the possibility of selling some products or services to these targeted customers.

Cons

1. Expensive way to promote website

This is the main reason why this program is not attractive for certain people. Most small business owners don’t want to use this method because of this reason. This program requires a lot of budget for doing some advertisement campaigns. It takes a lot of money to sell some products or services when people use this campaign. Therefore, this method is usually used by many large enterprises that have a lot of budget for their advertising programs.