Expanding your business into new locations

Whenever you are looking to do something new within your business, it is vital that you plan for it in advance. It may be that you want to launch a new product or try a click and collect service or possibly target new areas to sell your products or services in.

It is vital that create a marketing strategy well in advance of when the change is going to happen so you have plenty of time to market the idea and let your existing and potential customers know.

If you are going to start advertising in new areas then you need to think of the most cost effective way of doing so. It may be that you decide to do a door to door leaflet drop or perhaps you use Google AdWords to get your site found for new locations. Whatever you chose to done sure to have a way that you can track how successful it has been. Social media is another great way to target new locations and there are often local groups that you may be able to join and advertise in to get the word around. Just always check the rules of the group before posting!

Web marketing through the Covid pandemic

So many businesses have struggled over the past twelve months due to the restrictions in place because of the Covid pandemic. It may be that the business has not been able to open at all such as many in the leisure industry or that the business has had to change to trade online. For this who are still able to sell products or services in some way, it is important to continue marketing.

If you have recently moved to selling products online then you need to ensure that people can find your products. Most people use a search engine such as Google or Bing to find products they want m. In order to get your site found you may need to enlist the help of a marketing expert. They will be able to advise you where’s best to invest your money. It may be that you also decide to do a Pay per Click campaign to get your site found. Google have their own one called Google AdWords which allows you to get traffic to your site almost instantly. You pay per click through to your website in hoping that these visitors will then purchase from you. The amount you pay will depend on the competition for the keyword and the quality of your site in relation to that phrase.

How to market your small business

If you are a business owner of a small business you may not have thousands of punds few every month to spend on marketing. You need to think very carefully about how best to invest your marketing budget to quickly see a decent return on your investment.

You should already know how important your customers are as not only might you rely on their repeat business but also their word of mouth reviews to gain you more customers. Word of mouth marketing is great, but it is not ideal to have to solely rely on it.  You need to explore other marketing avenues that work well for your industry and business. Costs can often be tight in a small business so each pound needs to be spent wisely. There are a few ways in which you can market your small business for little money or sometimes for free but you often do need to be willing to invest some of your time.

Social media is a great marketing platform for business of all sizes. It allows you to connect with people in your local area if your business is aimed locally or nationally. Setting up a profile or account on the social media sites is very easy but you may find that you struggle to manage them. If this is the case then you may wish to either go on a social media marketing training course or outsource the management to a third party.

Is email marketing still a good form of marketing?

Over the past few decades there have been so many different forms of marketing

Email marketing has been around for years and for some companies has worked really well. It is not always the cheaper form of marketing but is often more cost effective than sending out postal marketing letters, flyers or brochures and it is easily tracked. This allows you to see if it is working and what sort of revenue it is bringing in. With this information you can then make an informed decision as to whether to continue.

People often get bombarded with emails from companies trying to sell something and these emails often get deleted with no action taken, so it is fair for business owners and decision makers to worry about investing in this form of marketing. Companies such as Wowcher, Amazon and Tescos use email marketing as a huge part of their marketing strategy because it works for them. With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone. In the current lick down situation, even more people have the time to read their emails and are more likely to shop online so now may be the best time to try it.

What is the basics of SEO?

As a web programmer you will hopefully have at least a basic knowledge of SEO. Its amazing how many websites are built with limited or no SEO in them.  SEO (search engine optimisation) is a technique that includes a number of different elements that if done correctly will help improve the ranking position of your website on the search engines such as Google, Bing and Yahoo.

All web programmers should be able to do the basic elements of SEO. They site needs to be built in such a way that it is possible to add in the SEO elements. For example H1 (heading one tag) should be found once on every page and above the H2, H3 tags etc. This is basically a title for a page and should be highly relevant to the rest of the content on that particular page. Google often uses this title to find out what the page is about. Other SEO techniques is to include meta date unique for each page and having internal links to the correct pages.

If you find that a website you have designed and programmed is not performing well on the search engines, go back and double check that you have all the relevant SEO in place.