Whenever you are looking to do
something new within your business, it is vital that you plan for it in
advance. It may be that you want to launch a new product or try a click and
collect service or possibly target new areas to sell your products or services
It is vital that create a
marketing strategy well in advance of when the change is going to happen so you
have plenty of time to market the idea and let your existing and potential
If you are going to start
advertising in new areas then you need to think of the most cost effective way
of doing so. It may be that you decide to do a door to door leaflet drop or
perhaps you use Google AdWords to get your site found for new locations.
Whatever you chose to done sure to have a way that you can track how successful
it has been. Social media is another great way to target new locations and
there are often local groups that you may be able to join and advertise in to
get the word around. Just always check the rules of the group before posting!
So many businesses have struggled
over the past twelve months due to the restrictions in place because of the
Covid pandemic. It may be that the business has not been able to open at all
such as many in the leisure industry or that the business has had to change to
trade online. For this who are still able to sell products or services in some
way, it is important to continue marketing.
If you have recently moved to
selling products online then you need to ensure that people can find your
products. Most people use a search engine such as Google or Bing to find
products they want m. In order to get your site found you may need to enlist
the help of a marketing expert. They will be able to advise you where’s best to
invest your money. It may be that you also decide to do a Pay per Click
campaign to get your site found. Google have their own one called Google
AdWords which allows you to get traffic to your site almost instantly. You pay
per click through to your website in hoping that these visitors will then
purchase from you. The amount you pay will depend on the competition for the
keyword and the quality of your site in relation to that phrase.
If you are a
business owner of a small business you may not have thousands of punds few
every month to spend on marketing. You need to think very carefully about how
best to invest your marketing budget to quickly see a decent return on your
already know how important your customers are as not only might you rely on
their repeat business but also their word of mouth reviews to gain you more
customers. Word of mouth marketing is great, but it is not ideal to have to solely
rely on it. You need to explore other
marketing avenues that work well for your industry and business. Costs can
often be tight in a small business so each pound needs to be spent wisely.
There are a few ways in which you can market your small business for little money
or sometimes for free but you often do need to be willing to invest some of
is a great marketing platform for business of all sizes. It allows you to
connect with people in your local area if your business is aimed locally or
nationally. Setting up a profile or account on the social media sites is very
easy but you may find that you struggle to manage them. If this is the case
then you may wish to either go on a social media marketing training course or
outsource the management to a third party.
past few decades there have been so many different forms of marketing
marketing has been around for years and for some companies has worked really
well. It is not always the cheaper form of marketing but is often more cost
effective than sending out postal marketing letters, flyers or brochures and it
is easily tracked. This allows you to see if it is working and what sort of
revenue it is bringing in. With this information you can then make an informed
decision as to whether to continue.
get bombarded with emails from companies trying to sell something and these
emails often get deleted with no action taken, so it is fair for business
owners and decision makers to worry about investing in this form of marketing.
Companies such as Wowcher, Amazon and Tescos use email marketing as a huge part
of their marketing strategy because it works for them. With many of us picking
up emails on our mobile phones, email has become a quick way to get in touch
with someone. In the current lick down situation, even more people have the
time to read their emails and are more likely to shop online so now may be the
best time to try it.
As a web
programmer you will hopefully have at least a basic knowledge of SEO. Its amazing
how many websites are built with limited or no SEO in them. SEO (search engine optimisation) is a
technique that includes a number of different elements that if done correctly
will help improve the ranking position of your website on the search engines
such as Google, Bing and Yahoo.
All web programmers
should be able to do the basic elements of SEO. They site needs to be built in
such a way that it is possible to add in the SEO elements. For example H1
(heading one tag) should be found once on every page and above the H2, H3 tags
etc. This is basically a title for a page and should be highly relevant to the
rest of the content on that particular page. Google often uses this title to
find out what the page is about. Other SEO techniques is to include meta date
unique for each page and having internal links to the correct pages.
If you find
that a website you have designed and programmed is not performing well on the
search engines, go back and double check that you have all the relevant SEO in