If you are a
business owner there may come a time when you want to start growing the
business and reach out to other geographical locations. Many businesses that
offer services, tend to start marketing to their local towns and villages and
then over time branch out further to the bigger cities and possible even other
countries. Depending on what business you are in will vary how easy or
difficult this is to do. There are many
ways in which you can do this, and ideally you want to explore a few different
marketing avenues to gain the best possible results.
should look at your website and find out currently which areas you perform well
in. This can be done manually by searching on Google and Bing etc to see where
you rank for your keywords or you may opt to buy some software that will do
these searches for you. It may be that you only have one location mentioned on
your site, in which case you will struggle to rank for other places. If this is
the case then you need to create additional content talking about the products
or services that you offer in other areas you wish to target.
hundreds of website statistic tracking tools available for you to use to see
how many people are visiting your site. The information you can extract from
the software depends entirely on which one you use and often people opt to use
two of three to get a better picture of what is really happening.
If you use
Google Analytics, this can be very easy for someone who is not clued up on web
marketing to understand. You can add the main information you wish to see on
the front dashboard and even have the data emailed to you on a regular basis.
But if you are in to marketing then there is a lot more in there that you can
One thing to
always look out for is a sudden unexplained peak in traffic. When you start to
analyse the stats you may find that they have all come from one referring site
and you have a very high bounce rate.. This is often spam bots which are
essentially programs that are written that then send out spiders to crawl
certain websites (they are not actually human visitors). This can serious
effect the reliability of your data. You can set up filters to remove this
information which I strongly advise you do so you can get a clear view of what
is really happening in terms of traffic.
essential to any business for it to succeed. As marketing can be so vast, it is
important to keep track of where you are investing your marketing budget to check
that it is giving you a health return on your investment.
When doing any form of online or offline marketing it is important to track the number of enquires or sales, this will help you decide about future investments. Some marketing avenues work well for one type of business and not so well for another, so you often need to trial it before you can see if it is right for you.
If you set
up an ad in a magazine or newspaper or do a leaflet drop then you may wish to
set up a new phone number that is only used on this promotion. This will allow
you to see how many people are enquiring due to that marketing.
is often a little easily to track with the like of Google analytics which can
show you where the visitor has come from i.e social media site, Google Adwords
There are a
huge array of marketing techniques and avenues that you can choose to do when
trying to boost your business. Some are online and others are offline and
depending on what you are trying to achieve you may try either one or both of
these techniques. If you have a website then you may throw a huge chunk of your
marketing towards it.
optimisation is essentially making changes on a page within your site or by
adding new content to your site. It may be that you add a blog or that you
optimisation the content on a page in include more keywords or build up
internal links. Off page optimisation is marketing that you do offsite away
from your website. The aim of this is to improve the traffic to your site and
your rankings on the search engines. This can be achieved in a number of ways.
Often people build up external links to their site from high quality authority
domains, comments on other sites, have social media pages and interact with
others or upload videos to sites such as YouTube. All of this can help build up
your website without affecting the content on your site.
want to do both to give your site the best chance of improving and gaining
When it comes to websites, we all want our site to shoot to the top of the search engines and get a load of traffic to the site as soon as possible. If you opt to use Google Adwords then you can do this but it is often very costly. Alternatively, you may want to do some SEO on your site.
for Search Engine Optimisation, it is a way of optimising your site so that it
ranks higher on the search engines such as Google, Yahoo and Bing. Many
companies are now realising the importance of SEO and are turning to marketing
companies to assist them with this.
important to remember that SEO is not a quick fix and it can take a period of
time before you start to see any effect from it. Any changes that are made to a
website, can take weeks to start to take affect and even months to see the full
effect. You cannot simply have one month of SEO and expect to see your site
suddenly soar up the search engine results pages. It is also important to remember that it
needs to be on going. If you stop doing SEO on your site then you can expect
any positive affects you have had from it to start to diminish over time.
should trial SEO for a minimum of 6 months but ideally 12 months to start to
see the benefit.