past few decades there have been so many different forms of marketing
marketing has been around for years and for some companies has worked really
well. It is not always the cheaper form of marketing but is often more cost
effective than sending out postal marketing letters, flyers or brochures and it
is easily tracked. This allows you to see if it is working and what sort of
revenue it is bringing in. With this information you can then make an informed
decision as to whether to continue.
get bombarded with emails from companies trying to sell something and these
emails often get deleted with no action taken, so it is fair for business
owners and decision makers to worry about investing in this form of marketing.
Companies such as Wowcher, Amazon and Tescos use email marketing as a huge part
of their marketing strategy because it works for them. With many of us picking
up emails on our mobile phones, email has become a quick way to get in touch
with someone. In the current lick down situation, even more people have the
time to read their emails and are more likely to shop online so now may be the
best time to try it.
As a web
programmer you will hopefully have at least a basic knowledge of SEO. Its amazing
how many websites are built with limited or no SEO in them. SEO (search engine optimisation) is a
technique that includes a number of different elements that if done correctly
will help improve the ranking position of your website on the search engines
such as Google, Bing and Yahoo.
All web programmers
should be able to do the basic elements of SEO. They site needs to be built in
such a way that it is possible to add in the SEO elements. For example H1
(heading one tag) should be found once on every page and above the H2, H3 tags
etc. This is basically a title for a page and should be highly relevant to the
rest of the content on that particular page. Google often uses this title to
find out what the page is about. Other SEO techniques is to include meta date
unique for each page and having internal links to the correct pages.
If you find
that a website you have designed and programmed is not performing well on the
search engines, go back and double check that you have all the relevant SEO in
If you are a
business owner there may come a time when you want to start growing the
business and reach out to other geographical locations. Many businesses that
offer services, tend to start marketing to their local towns and villages and
then over time branch out further to the bigger cities and possible even other
countries. Depending on what business you are in will vary how easy or
difficult this is to do. There are many
ways in which you can do this, and ideally you want to explore a few different
marketing avenues to gain the best possible results.
should look at your website and find out currently which areas you perform well
in. This can be done manually by searching on Google and Bing etc to see where
you rank for your keywords or you may opt to buy some software that will do
these searches for you. It may be that you only have one location mentioned on
your site, in which case you will struggle to rank for other places. If this is
the case then you need to create additional content talking about the products
or services that you offer in other areas you wish to target.
hundreds of website statistic tracking tools available for you to use to see
how many people are visiting your site. The information you can extract from
the software depends entirely on which one you use and often people opt to use
two of three to get a better picture of what is really happening.
If you use
Google Analytics, this can be very easy for someone who is not clued up on web
marketing to understand. You can add the main information you wish to see on
the front dashboard and even have the data emailed to you on a regular basis.
But if you are in to marketing then there is a lot more in there that you can
One thing to
always look out for is a sudden unexplained peak in traffic. When you start to
analyse the stats you may find that they have all come from one referring site
and you have a very high bounce rate.. This is often spam bots which are
essentially programs that are written that then send out spiders to crawl
certain websites (they are not actually human visitors). This can serious
effect the reliability of your data. You can set up filters to remove this
information which I strongly advise you do so you can get a clear view of what
is really happening in terms of traffic.
essential to any business for it to succeed. As marketing can be so vast, it is
important to keep track of where you are investing your marketing budget to check
that it is giving you a health return on your investment.
When doing any form of online or offline marketing it is important to track the number of enquires or sales, this will help you decide about future investments. Some marketing avenues work well for one type of business and not so well for another, so you often need to trial it before you can see if it is right for you.
If you set
up an ad in a magazine or newspaper or do a leaflet drop then you may wish to
set up a new phone number that is only used on this promotion. This will allow
you to see how many people are enquiring due to that marketing.
is often a little easily to track with the like of Google analytics which can
show you where the visitor has come from i.e social media site, Google Adwords