There are so many different avenues to explore when you’re considering making a social media marketing strategy, which makes it difficult.

Before you create a social media marketing strategy you should have a full understanding on your customers, and know what they want and where they want it. Twitter and Facebook are social media giants and the former is the biggest social media network in the world. These can guarantee you reach a wide audience yet you may not be able to find your ideal audience using this network.

There are others to consider such as Pinterest and Instagram if you’re website is mainly made up of pictures then these two networks can be ideal. You should decide on the networks you want to use early on, and then plan the content you want to share on these social media sites and the frequency of your posts and fresh content. Make sure you have these steps covered before you start creating a social media marketing strategy.