Facebook is one of the most, if not the most popular social media website. It started off with individuals using it to connect with these friends, share pictures, status updates, play games and re-connect with people that you may have lost touch with. But over the past few years, Facebook has played a huge roll in online marketing.
If you have a business, then you should have a profile on Facebook. This is not just t attract potential customers but also because Google use social media as part of their ranking algorithm.
Facebook offer an advertising programme to allow you to share your page with people in a certain location, based on keywords you select. You can chose a daily budget and then select your ads to display for 7 days, 14 days, 30 days or ongoing. Once you have selected your criteria you can then see approximately how many clicks to your page you should get in one day.