Facebook seem to be heading in the direction of offering more services to businesses and turning the website in to something that generate revenue on a large scale. Facebook is currently worth in excess of two hundred and thirty billion dollars and is owned by a number of wealthy investors. These investors will be looking for a return on their investment and although Facebook make a lot of money through advertising, there is still plenty more they can do.
People have often wondered if Facebook will ever start to charge for use of the site or for a premium account, but there are no rumours to this effect at present. So it makes sense for them to start looking for other ways in which to increase their revenue, i.e through services they offer to businesses.
There are no firm plans being publicly announced yet, but I believe it is only a matter of time before there are some big changes with the social media company.