Every website owner wants to know how well they are performing on the search engines such as Google, Bing and Yahoo. You can of course do this manually by typing the phrases in to the search engines but this cannot only give you inaccurate results but also be very time consuming. There are plenty of software packages out there that will do the tracking for you and produce a nice report to show overall how your site is performing. Depending on how many terms you want to track and how in depth of an analysis you want should influence your choice on which software to go with.
There are some marketing companies have even created their own ranking software that often works better than many off the shelf ones as it has been built to allow it to be amended and to add in additional features if needs be.
With any ranking software, there is a good chance that at some point it will go wrong. This can happen for a number of reasons. You should also be aware of the risks involved in using some ranking software. If the software is ran off the same server that your website is hosted on, you may find that your server becomes black listed for running too many searches. If this happens then all the sites on that server will also be affected.