If you are a business owner of a small business you may not have thousands of punds few every month to spend on marketing. You need to think very carefully about how best to invest your marketing budget to quickly see a decent return on your investment.
You should already know how important your customers are as not only might you rely on their repeat business but also their word of mouth reviews to gain you more customers. Word of mouth marketing is great, but it is not ideal to have to solely rely on it. You need to explore other marketing avenues that work well for your industry and business. Costs can often be tight in a small business so each pound needs to be spent wisely. There are a few ways in which you can market your small business for little money or sometimes for free but you often do need to be willing to invest some of your time.
Social media is a great marketing platform for business of all sizes. It allows you to connect with people in your local area if your business is aimed locally or nationally. Setting up a profile or account on the social media sites is very easy but you may find that you struggle to manage them. If this is the case then you may wish to either go on a social media marketing training course or outsource the management to a third party.