Facebook ads works wonders for many businesses. It is a great way or promoting events, sales or even just your page to thousands of people and with targeting available you can be assured that your ads are reaching the right people. The majority of businesses that use Facebook ads use the core audience setting. This allows you to select people to show your ad to that are within a certain geographical location, interests, behaviours and demographics such as age and relationship status. This ensures you get the most for your money and that your ad is not showing to people that it may not be relevant to.
With demographics you can chose to show your ad to people within a certain age bracket, relationship status, gender, job title and education. The behaviours side of the targeting allows you to aim your ad at people based on their previous purchase history, device usage and other activities they have completed through Facebook.
You will need to put aside a budget to dedicate to the Facebook ads and then allocate someone to manage them for you – this may be either someone in house or a third party company.