Over the past few decades there have been so many different forms of marketing

Email marketing has been around for years and for some companies has worked really well. It is not always the cheaper form of marketing but is often more cost effective than sending out postal marketing letters, flyers or brochures and it is easily tracked. This allows you to see if it is working and what sort of revenue it is bringing in. With this information you can then make an informed decision as to whether to continue.

People often get bombarded with emails from companies trying to sell something and these emails often get deleted with no action taken, so it is fair for business owners and decision makers to worry about investing in this form of marketing. Companies such as Wowcher, Amazon and Tescos use email marketing as a huge part of their marketing strategy because it works for them. With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone. In the current lick down situation, even more people have the time to read their emails and are more likely to shop online so now may be the best time to try it.