Marketing is essential to any business for it to succeed. As marketing can be so vast, it is important to keep track of where you are investing your marketing budget to check that it is giving you a health return on your investment.
When doing any form of online or offline marketing it is important to track the number of enquires or sales, this will help you decide about future investments. Some marketing avenues work well for one type of business and not so well for another, so you often need to trial it before you can see if it is right for you.
If you set up an ad in a magazine or newspaper or do a leaflet drop then you may wish to set up a new phone number that is only used on this promotion. This will allow you to see how many people are enquiring due to that marketing.
Online marketing is often a little easily to track with the like of Google analytics which can show you where the visitor has come from i.e social media site, Google Adwords etc.