Advertising using any format has always been down to a delicate balance, too little and your advertising isn’t effective, too much and you can actually annoy potential customers and reduce your uptake on offers or services. So how do you find that balance?
It’s said that a potential customer needs to see an advert an average of three times for them to take notice and store the information from the advert. With that in mind repetition can certainly be effective as long as its not too noticeable.
Using social media is a great tool for advertising as you are able to tailor you advert and send it to only people who fit into certain categories meaning that the advert is likely to be more relevant to them. If you decide that you want to send your advert only to people aged between 18-25, for example, you may want to tailor the language you use to be less formal and include more slang or current popular youth culture words.
You may want to consider running your advertising campaign for a fairly short amount of time but in concentrated bursts, this will give you the repetition you need without annoying customers who will have seen your advert regularly.
Its always worth carefully tracking the impact your advertising campaign has had to help you in the future to judge just how much is enough when it comes to repetition. Asking for customer feedback on where they saw your advert is a great way of doing this.
With the age of social media, it is now easier than ever to fall victim to bad social media reviews and comments that have a negative effect on your business. Nowadays, many people use the internet and particularly social media to find companies that offer the products or service they need and to get feedback from others on what they are like. Regardless of whether or not you have a presence on the social media sites such as Facebook and Twitter, you can still find that you have customers who are not happy and have no issue voicing this for thousands to see online.
All companies will get an unhappy customer or complaint at some point, but it is how you deal with it that makes a difference. If you find a bad comment that has been left about your business online it is important to address it. You may want to message the person privately to discuss the issue but it is also worth commenting on their post to say that you are very sorry to hear they are not happy and have messaged them to discuss it in more detail. This shows other people who may read the comment that you have accepted someone is not happy and are trying to sort out the issue.
Facebook ads works wonders for many businesses. It is a great way or promoting events, sales or even just your page to thousands of people and with targeting available you can be assured that your ads are reaching the right people. The majority of businesses that use Facebook ads use the core audience setting. This allows you to select people to show your ad to that are within a certain geographical location, interests, behaviours and demographics such as age and relationship status. This ensures you get the most for your money and that your ad is not showing to people that it may not be relevant to.
With demographics you can chose to show your ad to people within a certain age bracket, relationship status, gender, job title and education. The behaviours side of the targeting allows you to aim your ad at people based on their previous purchase history, device usage and other activities they have completed through Facebook.
You will need to put aside a budget to dedicate to the Facebook ads and then allocate someone to manage them for you – this may be either someone in house or a third party company.
If you have an event coming up that you want to promote or share then social media can be a great platform in which you can do so. You first need to have active social media accounts on sites such as Facebook and Twitter. With Facebook, you will need an individual account but this can be linked to your business account.
Facebook allows you to create events within your business page. These events can be easily added to people’s calendars and can have links to sites where tickets can be purchased etc. They can be shared easily amongst friends and have an option for the viewer to show that they are interested or going to the event.
If you are trying to share the event on to another group page then you will need to post it under your individual account by sharing the event on the wall of other groups. You need to read the rules of the group carefully before doing this as some groups do not allow business type posts and will remove them.
Twitter ca also be a great tool for social media as you can very quickly build up a community of followers. There people will then often help by retweeting your posts and events so they reach a wider community.
If you are within the marketing industry then you may need to manage social media accounts for your clients. Often many social media profiles will need to be linked to an administrator and this is often a personal profile or one for the business owners for example. This can become an issue when you are asked to start to manage it as not many people will be happy about giving out their personal social media login details. Facebook have set up a site called Business manager which allows you to link multiple accounts to access. The admin of the Facebook business page will allow you access to manage it without having to give you their passwords details.
There are other software programs available that can make it easier to manage social media accounts especially if a company has accounts on multiple social media platforms. Software such as HootSuite is relatively low cost and can save a lot of time when it comes to posting on multiple sites. With this application you can monitor and engage with Facebook, Twitter Instagram etc. all from one place without having to worry about logging in to different sites. You can even schedule content to be posted another time which is useful if you are going away.