How to target your audience with Facebook Ads

Facebook ads works wonders for many businesses. It is a great way or promoting events, sales or even just your page to thousands of people and with targeting available you can be assured that your ads are reaching the right people. The majority of businesses that use Facebook ads use the core audience setting. This allows you to select people to show your ad to that are within a certain geographical location, interests, behaviours and demographics such as age and relationship status. This ensures you get the most for your money and that your ad is not showing to people that it may not be relevant to.

With demographics you can chose to show your ad to people within a certain age bracket, relationship status, gender, job title and education. The behaviours side of the targeting allows you to aim your ad at people based on their previous purchase history, device usage and other activities they have completed through Facebook.

You will need to put aside a budget to dedicate to the Facebook ads and then allocate someone to manage them for you – this may be either someone in house or a third party company.

 

Promoting events via social media

If you have an event coming up that you want to promote or share then social media can be a great platform in which you can do so. You first need to have active social media accounts on sites such as Facebook and Twitter. With Facebook, you will need an individual account but this can be linked to your business account.

Facebook allows you to create events within your business page. These events can be easily added to people’s calendars and can have links to sites where tickets can be purchased etc. They can be shared easily amongst friends and have an option for the viewer to show that they are interested or going to the event.

If you are trying to share the event on to another group page then you will need to post it under your individual account by sharing the event on the wall of other groups. You need to read the rules of the group carefully before doing this as some groups do not allow business type posts and will remove them.

Twitter ca also be a great tool for social media as you can very quickly build up a community of followers. There people will then often help by retweeting your posts and events so they reach a wider community.

Managing social media accounts for your clients

If you are within the marketing industry then you may need to manage social media accounts for your clients. Often many social media profiles will need to be linked to an administrator and this is often a personal profile or one for the business owners for example. This can become an issue when you are asked to start to manage it as not many people will be happy about giving out their personal social media login details. Facebook have set up a site called Business manager which allows you to link multiple accounts to access. The admin of the Facebook business page will allow you access to manage it without having to give you their passwords details.

There are other software programs available that can make it easier to manage social media accounts especially if a company has accounts on multiple social media platforms. Software such as HootSuite is relatively low cost and can save a lot of time when it comes to posting on multiple sites. With this application you can monitor and engage with Facebook, Twitter Instagram etc. all from one place without having to worry about logging in to different sites. You can even schedule content to be posted another time which is useful if you are going away.

 

On page and off page marketing

If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both.

On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples.

Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success whist being controlled away from your website.

 

 

Is social media marketing affected by GDPR?

On the 25th May 2018 a new legislation will come in to effect which is called the EU General Data Protection Regulation or GDPR. This will apply to all the members of the EU and before you start to question as to whether Britain will have to abide by it after Brexit, the answer is basically yes and the British government have drafted a protect bill which is almost identical which will come in to effect following Brexit.

Social media marketing is huge for many businesses so it is of no surprise that many business owners are worried about how this will affect them and what they need to do in order to adhere to it.

As far as consent and data use, social media sites will cover this in their own terms and conditions and the users will have to agree to this to use their site. If however you are going to be taking information from the social media sites to use in your own marketing then you will need to get permission from each individual user and have evidence of this.

If you are at all concerned about how you are using or storing data taken from social media sites or your website then it is advisable to seek help from a professional who will be able to advise you of what you need to do.