Marketing is a fast evolving industry and is constantly changing. There has been so many technological advancements over the past few years that has made marketing very exciting. When companies first started to really realise the importance of marketing, they were limited as to how they could do it. Often most marketing avenues were very expensive and therefore companies simply could not afford to do much.
Social media has played a massive part recently in marketing, allowing you to reach an audience within a couple of seconds and often at a low cost. Some companies use social media simply to give their customers another way to contact them, but there is so much more available on these sites that really can increase your business. Social media can particularly work well for industries that deal direct with the public. Having a profile on Facebook for example can not only allow people to contact you quickly and with ease but can give you a way of sharing photos, reviews important information and special offers or events that you have coming up. One other great thing about social media is that unless you want to do the paid for advertising, it’s all free!
Many businesses are now coming on board with social media marketing and starting to understand the positive impact it can have. It can be a great way to market your business and can often be very cost effective. Unfortunately many businesses are still not aware exactly how to run their social media campaigns and profiles and either end up losing heart and not being active or having a negative effect by the way in which they post.
It is recommended to try and get some training for the person or people that are going to be responsible for the social media marketing as this can make it work better for the business and allow you to get the most out of social media sites such as Twitter and Facebook. If you are struggling to find time to have staff out of the business for training then why not find a social media expert that can come to you and offer in house training or even find a training course which can be done online. Many employers will ask their employees to take the course online even at home, often offering them overtime, to avoid time used up in the day.
Social media marketing can be extremely effective and many businesses are already on board. Some businesses only use social media as their form of online marketing and for those especially, it is vital it works.
When looking at Facebook for example, you firstly need to ensure that your business page is completed as fully as possible. Be sure to add plenty of images, ideally a mix of products you sell, group of staff photos as well as any special offers and pictures of your premises. You should also make sure that you have your opening hours displayed and that you have an easy and clear way for people to contact you should they wish to.
Once you have a solid profile, with a good description of what you do you can then start to promote your page. You can pay for Facebook advertising to start you off or you may want to invest a bit of time by sharing your page within local groups and with friends.
Once you have a number of followers be sure to keep you page updated with any latest news, events and products. You may also want to add a place for reviews and price lists.
If you are a fan of programs such as Dragons Den or The Apprentice, they you will quickly start to realise the impact that marketing can have on a product or an entire business. Many of the candidates on these programs have an idea that may be really great, but without the correct sort of marketing, it is hard to let people know that your business or product even exists.
There are numerous ways of marketing and some types work better for some businesses that for others. Doing little or no marketing will make it virtually impossible to gain success and in turns sales and this is often the reason why many companies fail.
Social media is a great marketing platform for all types of businesses and to start with you don’t even need to invest any money in them, just a bit of your time. Even having social media accounts on Facebook and Twitter for example can gain you a few enquiries and if nothing else, will give you a place to showcase what your company offers and give your customers a way of contacting you other that the usual.
Setting up a basic social media profile is relatively straight forward, but to get the most out of it, it is recommended to speak to a marketing company.
When managing a business social media account it is important to bear in mind how much time you are spending on it. Social media sites can very easily make you lose track of the time, and before you know it you can have spent most of the day reading other posts created by people or businesses you follow. Social media marketing is definitely a great way to boost your brand awareness and some companies can even get sales directly from their social media activity, but you need to consider the time you put into it. Even the most avid of Tweeters, still need to manage their time to allow them to run other aspects of the business and also to focus on other marketing avenues. Although social media is definitely a must for all businesses, you may be missing out on a number of opportunities if you focus all of your marketing on this as there are still some people that do not use social media sites.
If you are finding that you are putting a lot of time into social media but not really getting anywhere then it may be time to call in the professionals.