Making Google Adwords work for your business

Many companies decide to invest heavily in Google Adwords, often being attracted by the quick results that it can offer. Google Adwords spend varies from company to company with some spending only a hundred pounds or so a month and others spending in excess of £10,000 a month. Usually the more you invest in something the more you will get back but with Adwords you need to ensure that your budget is being spent where it should be and giving you a good return on your investment before you start.

There are so many options and settings within Google Adwords that it often pays to have a specialist set up and manage the accounts for you as they can usually see where the budget needs to be spent to get you the most clicks from the people that are genuinely looking for your products and services. There is no point in just getting clicks to your website if the person is not looking for what you can offer, and a marketing agency will be able to help you achieve this. They will often charge a fee to set the campaigns up and then another monthly/ weekly fee to manage them but this should more than be recovered in the increase in sales / enquiries you get.

 

 

Keeping your social media accounts positive

There is no doubt that social media can have a fantastic impact on a business. It an build up brand awareness, increase enquiries and increase sales but if not used correctly it can have a negative impact.

You may find that people have started to leave reviews on your social media accounts or that they have mentioned your company in one of their posts. IT is always a good idea to acknowledge any activity on social media. If they have put a nice comment on about your company then a quick thank you to them can go a long way, but if they have put something negative on there then it is important to think carefully before responding. Arguing with a member of the public on social media is never a good idea and not only will you upset that person you may find that you get a lot of bad press from the other people reading or commenting on the post too. If you do receive negative feedback then it is best to acknowledge it and then ask the person if they can contact you or you can contact them directly to discuss it.

 

 

How to improve your business Facebook page

Facebook can be a great tool for businesses that are looking to engage with or attract customers. Not only do you want to promote your Facebook page within Facebook but also externally on your website, business cards and sign writing for example.

Your Facebook Page is the first thing people see when they come to visit you on Facebook. Let visitors know why they should like you. Make sure that your description or welcoming paragraph sums up what you do but in an interesting way. Make sure that you have the correct tabs within your page and if you are selling a product or service, then have a section dedicated for photos. Categorize these photos if possible, to allow the views to go straight to the ones they are interested in.

When your page first goes live, be sure to ask as many friends and family members to like it. Then when new people come on to your page it already looks like you are popular and they are more likely to want to like / follow you too.

Facebook ads are another great way to increase Facebook likes. Experiment with different types of ads to see which ones work best for you and give you the best return on investment.

 

 

 

Social media marketing at Christmas

Which a huge percentage of Christmas shopping being done online, using social media as part of your marketing strategy all year around but especially approaching Christmas is a must.

Christmas marketing campaigns by the major retail brands have become more elaborate by the year, with social media now playing an integral part. Year upon year these companies compete for the best Christmas ad and often refer to social media to get their viewers exciting and discussing it. Social media can offer a free way to advertise your business and if you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits.

Use social media to get people taking about your business and make sure that any sales you have or Christmas competitions are promoted on all of the social media platforms possible.

If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some of the big players if you create the right campaign.

Should you include your social media on your website?

If you own a business and have a website but also have profiles on a number of social media sites, then you may wondered if you should link the two together. Even if you don’t think you will get much direct business through the social media sites, it is always worth having a profile to build up brand recognition and to give your customers another way to get in touch with you.

Every website should have links to their social media pages as a minimum but you may want to go a step further and have feeds from Facebook and Twitter etc. on your home page or subsequent pages that update every time you create a new social media post.

It is also important to mention your website on your social media pages, and not just in the “about us” section. Whenever possibly, use the social media sites to attract traffic to your website. Maybe put the first few lines of an interesting article on the social media post and link through to your website to show the remaining or run a competition which you can advertise on social media, but get people to register through your site.