So many businesses have struggled
over the past twelve months due to the restrictions in place because of the
Covid pandemic. It may be that the business has not been able to open at all
such as many in the leisure industry or that the business has had to change to
trade online. For this who are still able to sell products or services in some
way, it is important to continue marketing.
If you have recently moved to
selling products online then you need to ensure that people can find your
products. Most people use a search engine such as Google or Bing to find
products they want m. In order to get your site found you may need to enlist
the help of a marketing expert. They will be able to advise you where’s best to
invest your money. It may be that you also decide to do a Pay per Click
campaign to get your site found. Google have their own one called Google
AdWords which allows you to get traffic to your site almost instantly. You pay
per click through to your website in hoping that these visitors will then
purchase from you. The amount you pay will depend on the competition for the
keyword and the quality of your site in relation to that phrase.
Social media marketing is a great
way to promote your business. Unless you are doing paid for ads, it is all free
to use and you can build up an online following very quickly. Sometimes what
can happen with on the social media site, Facebook for example, is that you
will do something which gains you a massive number of followers but then over
time they start to dwindle off and before you know it you have a fraction of
people following you that you did before. This often happens if you have run a
competition and asked people to follow you to be put into the draw. After the
competition a large percentage of this people will then leave unless you give
them a reason to stay. Ideally you should try and run competitions often to
keep people interested. You could do one small one every couple of weeks and
then a bigger one every couple of months. Holding on to your followers is vital
but you have to keep them engaged in order to do so. Also with many of the
social media sites, if you do not interact with a profile that much you often
will not see all their posts in your feed.
With the UK now in a second
national lockdown many businesses are worrying how they are going to survive.
Unless you are lucky enough to be working in an industry that is still able to
trade as normal such as a super market, then you are most likely losing out on
customers which in turn means your profits start to drop. It is vital that you
find a way to continue trading as much as possibly whilst adhering to the
Many shops and businesses are
looking to promote their business more online. If you do not previously have
much of an online presence then this can be quite daunting. You may not have
the money to invest in a website at the moment in which case social media sites
may be the answer for you. Even if you do have a website then you should not
dismiss the importance social media marketing can have on your site. Often much
of the marketing that you can do on these types of sites is free so you do not
have to worry about investing a lot of money in to them, it is mostly just your
time. It can also be done from the comfort of your home.
Launching a new business can be
tricky as you may be starting from a completely blank canvas. It may be that
you are launching a new product or service that is not known so you will have
to make people aware of who you are and what you are offering. Having a website
is a great place to start, but if none knows you exist then they may not search
for you or your products. Social media is a fantastic way to get your brand and
products recognised. You can opt for the paid for advertising or you can choose
to build up a following organically. If you decide to go down the organic route
then you need to think about how you care going to get your posts seen. You may
be able to advertise on some local groups but be aware as sometimes these
groups have restrictions regarding advertising. You can also ask all your
friends to share posts and links to your social media pages.
The best way to build up a
following quickly is to offer a prize draw. Some many companies quickly gain
hundreds of followers by running a giveaway competition in exchange for a share
and like of their page / posts.
A popular way to communicate with
the local community is through the medium of social media as it is a good way
to publicise community events, dispense information and safety advice. Although
the idea of using a physical noticeboard situated in a prominent position has
been used for years this is becoming a less common way of communication largely
due to the fact that fewer people are walking to shops than previously and
therefore they are not seeing the notices posted there.
A social media community page
where two or three members act as administrators on the page and monitor the
posts and comments is becoming a regular sight. Members can request to join the
group and, in some groups, have to wait to be accepted before they can begin
posting. This method of communication is useful as it can convey new
information quickly for instance in the case of a cancelled event. Local
businesses can advertise their services and any special events that they are
holding such as open days.
A disadvantage with this type of
community noticeboard is that there are people who do not use social media so they
will not be aware of posts that may concern them.