Running competitions on social media websites

Social media is a huge part of our daily lives for many of us, often personally and also in terms of business. If you involved in the marketing side of any business you will most probably have looked in to social media marketing at some point.
Social media can be a great way to build up an online community of followers that can help grow a brand very quickly usually at little or no cost, but how do you start to get people to interact with your business on the social media platforms? Many businesses have taken the approach of running competitions on sites such as Facebook and Twitter. This has often proved highly successful for many businesses and has seen their popularity increase tenfold overnight.
When using social media sites, the most important thing to remember is that people want to read interesting and useful posts and comments. They like to see a company that is active as long as the information they are posting is of use or offering them something, which is why competitions always tend to go down well.