Which a huge percentage of Christmas shopping being done online, using social media as part of your marketing strategy all year around but especially approaching Christmas is a must.

Christmas marketing campaigns by the major retail brands have become more elaborate by the year, with social media now playing an integral part. Year upon year these companies compete for the best Christmas ad and often refer to social media to get their viewers exciting and discussing it. Social media can offer a free way to advertise your business and if you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits.

Use social media to get people taking about your business and make sure that any sales you have or Christmas competitions are promoted on all of the social media platforms possible.

If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some of the big players if you create the right campaign.