When most people think of social media marketing they think of Facebook, Twitter and Instagram, however one place that’s often over looked is YouTube.

YouTube is the largest online video viewing website and has over 1 billion users who watch hundreds of thousands of hours of videos each day and with such a vast audience it would be absurd not to consider this advertising platform.

The key to advertising on this website is to tailor your advert to appear before similarly themed videos to gain the most interest from the viewer. For example if someone is watching a make-up tutorial there is no point flashing up advertising for the all new kitchen gadget available.

Tailored advertising is proven to be more effective than random hit adverts placed on popular videos as these are more quickly disregarded if they appear irrelevant to the subject of the video that is about to be viewed.

But with a bit of research a well-placed advert could end up earning you a vast amount of interest and business in return.