Social media allows businesses to communicate with their customers instantly and easily by responding to customers’ comments, questions and concerns and allowing consumers to instantaneously receive help.

According to recent research 78 percent of small businesses attract new customers through social media, so make the most of your social media networks and send the right message to your potential users.

Social media can be a great customer service channel. Although you may have a dedicated customer services team that are on the phones and one email, many consumers would rather use social media so you should try and include this in your method of contact for your customers.

Every blog post, image, video, and comment can lead to a site visit and eventually a conversion.

Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.