As a marketing consultant, it surprises me how many companies are still not using social media as part of their marketing strategy.
Not only are these businesses not using social media but it is not always because they don’t know how to, many are just very reluctant to. If you use social media yourself on a regular basis you will probably understand the power of it. You may be following a number of businesses and joined a number of groups and find that you regularly interact with them and even purchase based on posts you have seen. If, however, you don’t use social media you may think it is a waste of time and a place you do not need to advertise on. By using the social media sites you do not necessarily need to do the paid for advertising, often creating a profile and keeping active is enough.