Many businesses use Facebook and Twitter etc. to market their products and services and over the last few years, small business owners have welcomed the amount of increased enquiries and sales that this has bought in.

Facebook is by far the most popular social media platform for small business and can literally grow a business’s customer base over night. SO how do you set up the right profile on Facebook for your business and what is needed in order to maintain it? When a user is searching on Facebook they will often type in a product or service and possibly a local. Facebook tends to work well for local advertising but can work nationally if the product or service you are offering can be supplied to them at their location rather than them having to come and visit you.

When you set up your profile, include as much information as you can such as opening times, pictures, contact details and services / prices. You may also want to try and get your previous customers to leave some reviews for others to read. Make sure that you post something on your profile page at least once a week and if possibly run competitions and ask for followers to comment on your posts to maintain interaction with them.