Many companies state that the do not want to use Facebook as part of their online marketing strategy as they offer a professional service and do not see how some parts of social media can help them. More and more people are using social media to find products and services they need, even such as accountants and architects. For this reason, it is vitally important to have a presence on there. Even if you do not get work directly from there, it can help to quickly build up a brand and may just give a customer confidence to buy from you. You may just use Facebook as another form of contact for some people, since, if someone can quickly send you a message, they are more likely to contact you than having to pick up a phone.

Also, Google does take into account social media activity when it looks at ranking your website on their search engines so it can all help towards your SEO.