What do businesses want? What do they need? How do they do it? If you are in business, and you ask yourself these questions, then you should think about finding a new career, and if you do not think social media is the answer to any of these questions, then you should get some tests done!

We all know that the activity is buying and selling products, services or even yourself. But more recently I have found that companies want more than a great return on investment or just a significant increase in sales, they want to connect with customers in a more personal way, get involved in activities and interact with them on a daily basis to get instant information about their own ideas or new product lines. You and your company should try to create a friendship and trust with their consumers, because let’s face it, consumers control whether or not you even see a return on investment or increase sales, so why would you not want to hear what they have to say?

So you can take advantage of social media, the way of the future in advertising, you should have a good social media strategy in place and must also have knowledge on how to monitor communications around your company. I recently discovered that your main objective should be to share, assist, create and solve, all the problems and successes of your business and respond to these questions quickly. The most important thing to remember is to add value to your company and your products. Do not offer unnecessary information that your customers can not use, instead let them know of any problems your company is having with some products and see how they feel you should solve them. Your customers will quickly realise the errors and things that your company is doing wrong and will be quick to let you know how they feel.

So when you’re trying to figure out the best way to get your company to the top of a Google search page, always remember that the success of search engine optimization starts with a good understanding of the grand strategy of social media and monitoring techniques to provide useful information.