As a marketing consultant, it surprises me how many companies are still not using social media as part of their marketing strategy.
Not only are these businesses not using social media but it is not always because they don’t know how to, many are just very reluctant to. If you use social media yourself on a regular basis you will probably understand the power of it. You may be following a number of businesses and joined a number of groups and find that you regularly interact with them and even purchase based on posts you have seen. If however you don’t use social media you may think it is a waste of time an a place you do not need to advertise on. By using the social media sites you do not necessarily need to do the paid for advertising, often creating a profile and keeping active is enough.
Facebook is the largest social media site and is used by millions of users on a daily basis. People are not only using Facebook to communicate with their friends and family but also to search for products and services they may be interested in.
May companies have caught on to this and no have an active profile on the social media websites such as Facebook and Twitter, but often miss out on a golden opportunity of reviews.
Facebook allows companies who have set their profile up correctly to ask customers to leave reviews for them. These reviews often have to be accepted by the company before going live.
Good reviews help to reaffirm potential customer’s opinion of your company and are often enough to persuade someone to buy from you.
If you have not got the option for people to leave reviews on your profile, why not add it in and see what your customers really think. Not only is it helpful to potential customers but can also be vital feedback.
Social media can be great as a marketing tool and a way of keeping in contact with your customers and allowing them to easily contact you.
A lot of businesses struggle to know what content to put on the social media sites to get the most response. Below are the results of a recent study carried out to find out which content was most popular across a range of social media sites.
LinkedIn – Content regarding wines, luxury goods, jewellery and airlines received the most interactions across LinkedIn.
Facebook – Sports and entertainment posts seem to do great on Facebook, so if you are within these industries then you may want to start here.
Twitter / Instagram – and for those of you within the music industry then Twitter and Instagram is the place to post your content.
Obviously, that’s not to say that if you do not fall within the above categories you will not get any response, ideally you want to be targeting all social media sites.
Social media allows businesses to communicate with their customers instantly and easily by responding to customers’ comments, questions and concerns and allowing consumers to instantaneously receive help.
According to recent research 78 percent of small businesses attract new customers through social media, so make the most of your social media networks and send the right message to your potential users.
Social media can be a great customer service channel. Although you may have a dedicated customer services team that are on the phones and one email, many consumers would rather use social media so you should try and include this in your method of contact for your customers.
Every blog post, image, video, and comment can lead to a site visit and eventually a conversion.
Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.
The idea of social media marketing is to allow you to quickly engage your customers with relevant and useful information. The social media sites can prove very effective for a number of businesses who take the time and effort to post the right sort of information on them.
Knowing what to post can be tricky and that’s why it is often worth investing in the skills of a social media expert who will no able be able to advise you on what content to distribute but also when to do it and to whom.
Images are often as important as the content as they do say a picture speaks a thousand words. I recently came across a social media post with an image of a man running and the caption said “looking for a carpet fitter?” The image had no connection to the post and was irrelevant, which put me off reading any further.