Which content is most popular on the social media network?

Social media can be great as a marketing tool and a way of keeping in contact with your customers and allowing them to easily contact you.

A lot of businesses struggle to know what content to put on the social media sites to get the most response. Below are the results of a recent study carried out to find out which content was most popular across a range of social media sites.

LinkedIn – Content regarding wines, luxury goods, jewellery and airlines received the most interactions across LinkedIn.

Facebook – Sports and entertainment posts seem to do great on Facebook, so if you are within these industries then you may want to start here.

Twitter / Instagram – and for those of you within the music industry then Twitter and Instagram is the place to post your content.

Obviously, that’s not to say that if you do not fall within the above categories you will not get any response, ideally you want to be targeting all social media sites.


The power of social media

Social media allows businesses to communicate with their customers instantly and easily by responding to customers’ comments, questions and concerns and allowing consumers to instantaneously receive help.

According to recent research 78 percent of small businesses attract new customers through social media, so make the most of your social media networks and send the right message to your potential users.

Social media can be a great customer service channel. Although you may have a dedicated customer services team that are on the phones and one email, many consumers would rather use social media so you should try and include this in your method of contact for your customers.

Every blog post, image, video, and comment can lead to a site visit and eventually a conversion.

Building your followers on social media improves conversion rates, and the more followers and fans a business has, the higher the trust and credibility of the brand.

Writing attractive content for social media sites

The idea of social media marketing is to allow you to quickly engage your customers with relevant and useful information. The social media sites can prove very effective for a number of businesses who take the time and effort to post the right sort of information on them.

Knowing what to post can be tricky and that’s why it is often worth investing in the skills of a social media expert who will no able be able to advise you on what content to distribute but also when to do it and to whom.

Images are often as important as the content as they do say a picture speaks a thousand words. I recently came across a social media post with an image of a man running and the caption said “looking for a carpet fitter?” The image had no connection to the post and was irrelevant, which put me off reading any further.


What are the benefits of social media marketing?

Social media marketing is a massive part of online marketing. It has many benefits to its advertiser and its users. If you are a business looking to boost your online traffic or sales of a product or service then you can use social media to instantly reach your audience. Many of the social media sites and services that they offer are free, even to businesses which is quite rare, so I would strongly recommend that all businesses use it in some way.

You may want to use your social media accounts just as a portal for your customers to communicate with you through. Some companies use social media as another form of customer support, allowing their customers to message them with any issues they have rather than having to email or call. This has proved very successful and has given some businesses the edge over others when it comes to gaining new business.


Having someone else manage your social media accounts

Many businesses simply do not have the time or resources to manage their own social media accounts. There are many different social media websites and having a presence on all of them can build up your brand and bring in sales.

When choosing someone to manage your social media accounts you may opt for a third party. These companies or some individuals that offer this type of management are usually experienced in dealing with social media marketing so can not only save you time from having to do it yourself, but they are likely to get better results s they will know what works and what doesn’t. If someone if managing your social media for you it is vital that you do keep a check on it. What they say or do can have an instant reflection on your company so you need to ensure that it is 100% accurate and that they are replying or forwarding any responses you get in a timely manner.