Making sure you track your marketing efforts

Marketing is essential to any business for it to succeed. As marketing can be so vast, it is important to keep track of where you are investing your marketing budget to check that it is giving you a health return on your investment.

When doing any form of online or offline marketing it is important to track the number of enquires or sales, this will help you decide about future investments. Some marketing avenues work well for one type of business and not so well for another, so you often need to trial it before you can see if it is right for you.  

If you set up an ad in a magazine or newspaper or do a leaflet drop then you may wish to set up a new phone number that is only used on this promotion. This will allow you to see how many people are enquiring due to that marketing.

Online marketing is often a little easily to track with the like of Google analytics which can show you where the visitor has come from i.e social media site, Google Adwords etc.

How to make social media work for you

Social media can be of great importance to a business who is looking to market themselves. There are a number of different social media sites out there that have millions of users that interact on a daily (if not more frequently) basis and therefore this avenue of marketing is one that you really should ensure you are using.

But how do you create a buzz on these social media sites and gain followers? There area number of ways in which you can do this but the only real way is to start sharing content that people are interested in. You may want to start by asking friends and family to like your page and share it with their friends. Once you have a few followers you need to share content that will make them want to either comment or share with others. The idea is to give people something that will make them want to come back and read more of your posts, this way you start to build up an audience. Many companies run regular competitions or giveaways to entice people back and this does often seem to work well.

You may want to enlist the help of a social media marketing expert who will be able to either train you on what you need to be doing or manage your profiles for you.

What is on page and off page marketing?

There are a huge array of marketing techniques and avenues that you can choose to do when trying to boost your business. Some are online and others are offline and depending on what you are trying to achieve you may try either one or both of these techniques. If you have a website then you may throw a huge chunk of your marketing towards it.

On page optimisation is essentially making changes on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords or build up internal links. Off page optimisation is marketing that you do offsite away from your website. The aim of this is to improve the traffic to your site and your rankings on the search engines. This can be achieved in a number of ways. Often people build up external links to their site from high quality authority domains, comments on other sites, have social media pages and interact with others or upload videos to sites such as YouTube. All of this can help build up your website without affecting the content on your site.

Ideally you want to do both to give your site the best chance of improving and gaining additional traffic.

Quick ways to boost your social media presence

When using social media to market your business it’s important to get a good following of people and bring a good level of traffic through your business social media page.

There are some highly effective simple ways to do this thus boosting your social media presence.

Firstly it’s important to post regular content to your social media ideally things that people will want to share with their friends and family. You need to make sure that the content is relevant to your business but not too pushy or too aggressively sales-like.

A great way of using posts designed to be shared to improve your visibility would be to do things like run competitions through your business where the followers of your page get the chance to win a prize simply by sharing a post. This means each person on their friend list will also see the post helping with brand recognition.

You can also share posts to do with humour or current affairs that your followers may find interesting however this should always be done with caution as you don’t want to cause offence or any damage to your brand if your followers don’t like the post. This method of using social media can be very effective as you can end up with many shares in a short space of time.

Search engine optimisation takes time to work

When it comes to websites, we all want our site to shoot to the top of the search engines and get a load of traffic to the site as soon as possible. If you opt to use Google Adwords then you can do this but it is often very costly. Alternatively, you may want to do some SEO on your site.

SEO stands for Search Engine Optimisation, it is a way of optimising your site so that it ranks higher on the search engines such as Google, Yahoo and Bing. Many companies are now realising the importance of SEO and are turning to marketing companies to assist them with this.

It is important to remember that SEO is not a quick fix and it can take a period of time before you start to see any effect from it. Any changes that are made to a website, can take weeks to start to take affect and even months to see the full effect. You cannot simply have one month of SEO and expect to see your site suddenly soar up the search engine results pages.  It is also important to remember that it needs to be on going. If you stop doing SEO on your site then you can expect any positive affects you have had from it to start to diminish over time.

Ideally you should trial SEO for a minimum of 6 months but ideally 12 months to start to see the benefit.