Launching a new business can be
tricky as you may be starting from a completely blank canvas. It may be that
you are launching a new product or service that is not known so you will have
to make people aware of who you are and what you are offering. Having a website
is a great place to start, but if none knows you exist then they may not search
for you or your products. Social media is a fantastic way to get your brand and
products recognised. You can opt for the paid for advertising or you can choose
to build up a following organically. If you decide to go down the organic route
then you need to think about how you care going to get your posts seen. You may
be able to advertise on some local groups but be aware as sometimes these
groups have restrictions regarding advertising. You can also ask all your
friends to share posts and links to your social media pages.
The best way to build up a
following quickly is to offer a prize draw. Some many companies quickly gain
hundreds of followers by running a giveaway competition in exchange for a share
and like of their page / posts.
A popular way to communicate with
the local community is through the medium of social media as it is a good way
to publicise community events, dispense information and safety advice. Although
the idea of using a physical noticeboard situated in a prominent position has
been used for years this is becoming a less common way of communication largely
due to the fact that fewer people are walking to shops than previously and
therefore they are not seeing the notices posted there.
A social media community page
where two or three members act as administrators on the page and monitor the
posts and comments is becoming a regular sight. Members can request to join the
group and, in some groups, have to wait to be accepted before they can begin
posting. This method of communication is useful as it can convey new
information quickly for instance in the case of a cancelled event. Local
businesses can advertise their services and any special events that they are
holding such as open days.
A disadvantage with this type of
community noticeboard is that there are people who do not use social media so they
will not be aware of posts that may concern them.
If you are a
business owner of a small business you may not have thousands of punds few
every month to spend on marketing. You need to think very carefully about how
best to invest your marketing budget to quickly see a decent return on your
already know how important your customers are as not only might you rely on
their repeat business but also their word of mouth reviews to gain you more
customers. Word of mouth marketing is great, but it is not ideal to have to solely
rely on it. You need to explore other
marketing avenues that work well for your industry and business. Costs can
often be tight in a small business so each pound needs to be spent wisely.
There are a few ways in which you can market your small business for little money
or sometimes for free but you often do need to be willing to invest some of
is a great marketing platform for business of all sizes. It allows you to
connect with people in your local area if your business is aimed locally or
nationally. Setting up a profile or account on the social media sites is very
easy but you may find that you struggle to manage them. If this is the case
then you may wish to either go on a social media marketing training course or
outsource the management to a third party.
majority of people under the age of sixty have access to social media and even
if they do not consistently post on their page, they will be able to be part of
groups in the local community and follow posts about local events. Although the
idea of using a parish noticeboard situated in a prominent position has been
used for years this is becoming a much less effective way of communication
largely due to the fact that fewer people are walking to the local shops than
in previous times and therefore they are not seeing the notices placed there.
If you want
to publicise an event a better way of reaching the community is through a
social media community page. Some of the members act as administrators on the
page and monitor the posts and comments before allowing them to be uploaded removing
any that break the page rules. People can request to join the group and, in
some groups, have to wait to be accepted before they can begin posting. This
method of communication is useful as it can convey new information quickly for
instance in the case of roadworks or a postponed event. If you can offer a
service to your local community it can be advertised on the local community
your small business is essential to making it a success but you may ask
yourself whether the plus points of having a website are cost effective as employing
a web designer and developer to build a business website can cost anything from
a few hundred pounds upwards. If you are able to set up a business page on a
social media platform yourself this is usually free and quite easy to do.
media platforms such as Facebook have good marketing capabilities allowing you
to advertise and sell products, receive and comment on reviews and make money
from advertising revenue. Tracking of visits to the pages can be scrutinised
giving an insight into what is working well and what is not bringing in any
businesses prefer however to have their own website so that they can control
the content and any changes are made by them or their web designer but if you have a web presence on a social media
platform, it is possible that they can make changes which may have an impact on
your business. For instance, advertising links may be inappropriate for the
audience you are targeting, or negative customer reviews may be posted without
giving your business the opportunity to resolve issues.