Expanding your business into new locations

Whenever you are looking to do something new within your business, it is vital that you plan for it in advance. It may be that you want to launch a new product or try a click and collect service or possibly target new areas to sell your products or services in.

It is vital that create a marketing strategy well in advance of when the change is going to happen so you have plenty of time to market the idea and let your existing and potential customers know.

If you are going to start advertising in new areas then you need to think of the most cost effective way of doing so. It may be that you decide to do a door to door leaflet drop or perhaps you use Google AdWords to get your site found for new locations. Whatever you chose to done sure to have a way that you can track how successful it has been. Social media is another great way to target new locations and there are often local groups that you may be able to join and advertise in to get the word around. Just always check the rules of the group before posting!

How to get your targets audience’s attention on social media

Standing out from the crowd and building brand awareness on social media is no easy task. With more and more companies and businesses using social media as a form of marketing, it should come as no surprise that competition levels are high and you need to do something to get your brand recognised and to stand out from the crowd.

You need to make sure you stand out and give your social media profiles a personality. It is easy to fall in to the trap of posting a picture or articles and a link to a blog post every day and think that you’re done,  but people will often find this boring and will quickly move on to something else. Adding a touch of humour to some of your posts or putting a picture of something funny that happened in the office allows people to connect in a more personal level and keeps them engaged. Try and move away from sounding like a robot. Choosing to use words that include feelings and emotions will help to keep your posts personal. If you are struggling, always re-read your text before posting and ask yourself does it sound like something you would say in a conversation, if not then you may need to change it.

Web marketing through the Covid pandemic

So many businesses have struggled over the past twelve months due to the restrictions in place because of the Covid pandemic. It may be that the business has not been able to open at all such as many in the leisure industry or that the business has had to change to trade online. For this who are still able to sell products or services in some way, it is important to continue marketing.

If you have recently moved to selling products online then you need to ensure that people can find your products. Most people use a search engine such as Google or Bing to find products they want m. In order to get your site found you may need to enlist the help of a marketing expert. They will be able to advise you where’s best to invest your money. It may be that you also decide to do a Pay per Click campaign to get your site found. Google have their own one called Google AdWords which allows you to get traffic to your site almost instantly. You pay per click through to your website in hoping that these visitors will then purchase from you. The amount you pay will depend on the competition for the keyword and the quality of your site in relation to that phrase.

Has your social media presence taken a dive?

Social media marketing is a great way to promote your business. Unless you are doing paid for ads, it is all free to use and you can build up an online following very quickly. Sometimes what can happen with on the social media site, Facebook for example, is that you will do something which gains you a massive number of followers but then over time they start to dwindle off and before you know it you have a fraction of people following you that you did before. This often happens if you have run a competition and asked people to follow you to be put into the draw. After the competition a large percentage of this people will then leave unless you give them a reason to stay. Ideally you should try and run competitions often to keep people interested. You could do one small one every couple of weeks and then a bigger one every couple of months. Holding on to your followers is vital but you have to keep them engaged in order to do so. Also with many of the social media sites, if you do not interact with a profile that much you often will not see all their posts in your feed.

Social Media marketing during lockdown

With the UK now in a second national lockdown many businesses are worrying how they are going to survive. Unless you are lucky enough to be working in an industry that is still able to trade as normal such as a super market, then you are most likely losing out on customers which in turn means your profits start to drop. It is vital that you find a way to continue trading as much as possibly whilst adhering to the lockdown rules.

Many shops and businesses are looking to promote their business more online. If you do not previously have much of an online presence then this can be quite daunting. You may not have the money to invest in a website at the moment in which case social media sites may be the answer for you. Even if you do have a website then you should not dismiss the importance social media marketing can have on your site. Often much of the marketing that you can do on these types of sites is free so you do not have to worry about investing a lot of money in to them, it is mostly just your time. It can also be done from the comfort of your home.