can be created to do many things such as to give more information about your
company or as an online shop. Some sites are there purely for information and
to inform visitors of the products or services your business sells, whilst
others allow visitors to purchase off the website or login in to carry out
Even if you
are only trying to gain enquiries through email, contact forms or telephone,
every website needs to have call to action placements. The purpose of a Call to
Action or CTA’s is to get the visitor to complete an action based on your
recommendations. Some call to actions are simply a “click here” button that
takes the viewer through to an enquiry form, whereas others will be stronger
and require the customer to complete a purchase.
How a CTA is
displayed can differ vastly from site to site and even from page to page with
some being created to look like an advert you may see in a magazine to others
simply showing a phone number to call or a live chat button to click on. It is
important to give your visitors direction on your site so they find it easy to
do what they came to and CTA’s are a great way of doing so.
comes to online marketing and in particular search engine marketing it is all
about the keywords and phrases that you are focussing on. You need to think about
what someone may type in to a search engine to find your business. You would expect
to come top for your own company name but if they had never heard of your
company but were looking for a product or service that you sell, think about
what they may search for. Once you have a list of these types of phrases you
can then check where you currently rank for them. If you are down the bottom of
the first page or a few pages in to the search results the chances are you will
be receiving very few visits for that term. If you believe that term is an
important one then you need to try and work on improving your placement to get
in to the top 1-5 places. The higher up you are the more clicks you will get
but also the harded the competition becomes.
Make sure that you have the keywords on the
relevant pages of your website and that you have enough unique, relevant
content on your site that the search engines will recognise that you are able
to offer the viewer what they are searching for.
If you have
decided that social media marketing is not something you want to do for your
business then you could be making a huge mistake. Social media marketing is
often a very cost effective and successful way of marketing and if you chose
not to partake in it then you may be cutting yourself off from huge number of
Many people now
search online to find companies that offer the services and products they want
or need. You may be advertising through Google, Yell or your own website but if
you have no presence on the social media sites then you have no way on
connecting with these people.
You may want
to have a profile and try and build up a community by getting others to share
your page and posts or you may decide to do a bit of paid for advertising on
social media and gain followers that way. Paid for advertising often gets you
quicker results but you do need to have knowledge of how the paid for ads work
and how best to set them up to get a good return on your investment.
Advertising using any format has always been down to a delicate balance, too little and your advertising isn’t effective, too much and you can actually annoy potential customers and reduce your uptake on offers or services. So how do you find that balance?
It’s said that a potential customer needs to see an advert an average of three times for them to take notice and store the information from the advert. With that in mind repetition can certainly be effective as long as its not too noticeable.
Using social media is a great tool for advertising as you are able to tailor you advert and send it to only people who fit into certain categories meaning that the advert is likely to be more relevant to them. If you decide that you want to send your advert only to people aged between 18-25, for example, you may want to tailor the language you use to be less formal and include more slang or current popular youth culture words.
You may want to consider running your advertising campaign for a fairly short amount of time but in concentrated bursts, this will give you the repetition you need without annoying customers who will have seen your advert regularly.
Its always worth carefully tracking the impact your advertising campaign has had to help you in the future to judge just how much is enough when it comes to repetition. Asking for customer feedback on where they saw your advert is a great way of doing this.
With the age of social media, it is now easier than ever to fall victim to bad social media reviews and comments that have a negative effect on your business. Nowadays, many people use the internet and particularly social media to find companies that offer the products or service they need and to get feedback from others on what they are like. Regardless of whether or not you have a presence on the social media sites such as Facebook and Twitter, you can still find that you have customers who are not happy and have no issue voicing this for thousands to see online.
All companies will get an unhappy customer or complaint at some point, but it is how you deal with it that makes a difference. If you find a bad comment that has been left about your business online it is important to address it. You may want to message the person privately to discuss the issue but it is also worth commenting on their post to say that you are very sorry to hear they are not happy and have messaged them to discuss it in more detail. This shows other people who may read the comment that you have accepted someone is not happy and are trying to sort out the issue.