If you are a
business owner of a small business you may not have thousands of punds few
every month to spend on marketing. You need to think very carefully about how
best to invest your marketing budget to quickly see a decent return on your
already know how important your customers are as not only might you rely on
their repeat business but also their word of mouth reviews to gain you more
customers. Word of mouth marketing is great, but it is not ideal to have to solely
rely on it. You need to explore other
marketing avenues that work well for your industry and business. Costs can
often be tight in a small business so each pound needs to be spent wisely.
There are a few ways in which you can market your small business for little money
or sometimes for free but you often do need to be willing to invest some of
is a great marketing platform for business of all sizes. It allows you to
connect with people in your local area if your business is aimed locally or
nationally. Setting up a profile or account on the social media sites is very
easy but you may find that you struggle to manage them. If this is the case
then you may wish to either go on a social media marketing training course or
outsource the management to a third party.
majority of people under the age of sixty have access to social media and even
if they do not consistently post on their page, they will be able to be part of
groups in the local community and follow posts about local events. Although the
idea of using a parish noticeboard situated in a prominent position has been
used for years this is becoming a much less effective way of communication
largely due to the fact that fewer people are walking to the local shops than
in previous times and therefore they are not seeing the notices placed there.
If you want
to publicise an event a better way of reaching the community is through a
social media community page. Some of the members act as administrators on the
page and monitor the posts and comments before allowing them to be uploaded removing
any that break the page rules. People can request to join the group and, in
some groups, have to wait to be accepted before they can begin posting. This
method of communication is useful as it can convey new information quickly for
instance in the case of roadworks or a postponed event. If you can offer a
service to your local community it can be advertised on the local community
your small business is essential to making it a success but you may ask
yourself whether the plus points of having a website are cost effective as employing
a web designer and developer to build a business website can cost anything from
a few hundred pounds upwards. If you are able to set up a business page on a
social media platform yourself this is usually free and quite easy to do.
media platforms such as Facebook have good marketing capabilities allowing you
to advertise and sell products, receive and comment on reviews and make money
from advertising revenue. Tracking of visits to the pages can be scrutinised
giving an insight into what is working well and what is not bringing in any
businesses prefer however to have their own website so that they can control
the content and any changes are made by them or their web designer but if you have a web presence on a social media
platform, it is possible that they can make changes which may have an impact on
your business. For instance, advertising links may be inappropriate for the
audience you are targeting, or negative customer reviews may be posted without
giving your business the opportunity to resolve issues.
past few decades there have been so many different forms of marketing
marketing has been around for years and for some companies has worked really
well. It is not always the cheaper form of marketing but is often more cost
effective than sending out postal marketing letters, flyers or brochures and it
is easily tracked. This allows you to see if it is working and what sort of
revenue it is bringing in. With this information you can then make an informed
decision as to whether to continue.
get bombarded with emails from companies trying to sell something and these
emails often get deleted with no action taken, so it is fair for business
owners and decision makers to worry about investing in this form of marketing.
Companies such as Wowcher, Amazon and Tescos use email marketing as a huge part
of their marketing strategy because it works for them. With many of us picking
up emails on our mobile phones, email has become a quick way to get in touch
with someone. In the current lick down situation, even more people have the
time to read their emails and are more likely to shop online so now may be the
best time to try it.
As a web
programmer you will hopefully have at least a basic knowledge of SEO. Its amazing
how many websites are built with limited or no SEO in them. SEO (search engine optimisation) is a
technique that includes a number of different elements that if done correctly
will help improve the ranking position of your website on the search engines
such as Google, Bing and Yahoo.
All web programmers
should be able to do the basic elements of SEO. They site needs to be built in
such a way that it is possible to add in the SEO elements. For example H1
(heading one tag) should be found once on every page and above the H2, H3 tags
etc. This is basically a title for a page and should be highly relevant to the
rest of the content on that particular page. Google often uses this title to
find out what the page is about. Other SEO techniques is to include meta date
unique for each page and having internal links to the correct pages.
If you find
that a website you have designed and programmed is not performing well on the
search engines, go back and double check that you have all the relevant SEO in