What to do when your social media accounts aren’t working

Social media marketing is one of those things that can work amazingly well for some businesses and not so much for others. Sometimes it has to do with how much the business puts in to it other times it can just bed down to the industry you are in. The businesses that do best on the social media platforms are those that appeal to the masses. Businesses that sell niche products or services may not do as well as they are trying to essentially find that needle in a haystack. Social media marketing is all a numbers game. The more people you can get to see your ads or posts the more likely you are to have people interact with it. These interactions can then lead to enquiries or sales.

If your target audience is very specific, you may find that you are not able to reach them easily. You may struggle to know how to get your page shown to them and this is where paid for advertising can come in. When you set up paid for advertising such as Facebook ads, you can select groups of people to show your ad to. For example, if you have a product that you wish to promote that is for horses then you can choose people that have shown an interest in horses. This can work really well for many and once you have go them following your page you can then easily reach out to them.

Facebook ads – which click through option should you use?

When setting up Facebook adverts you have to choose what you want your ad to do. For example, do you want people to be able to click on to the ad and go to your Facebook profile page? Do you want them to go through to a website or do you want them to contact you via Messenger, WhatsApp or phone?

You need to think about what the main aim of the ad is? You want to try and reduce the amount of clicks a purchase needs to make to complete the task you wish them to do. For example, if you are advertising a new product that they can buy from your website then you should make the ad click straight through to this page. If you do link it to your profile page on Facebook or even the home page on your website, then the person will have to click through again to find the page they are looking for.

If you are offer a wide range of services that are tailored to a person or businesses specific needs then you may want to put a messenger or WhatsApp link on as they may need to contact you to find out more or obtain a personalised quote. Often you can have two different types of ads running at the same time to see which one performs better for you and your business. You can then use this data going forward to help you decide what to do next.

Facebook paid for advertising explored

If you already have a social media account on Facebook but are looking to try and promote it and build up your following or get traffic to your site, then you may consider doing some Facebook advertising. The beauty with Facebook paid ads is that you can set your own budget, so it you want to start off small you can. You do not have to commit to keep running the ad either so you can stop it at anytime or set it to only run for a certain number of days.

When setting up your ad, you have a number of options available to you. You need to decide what the main aim is with the advert. Is it to get traffic to your site or to get likes on Facebook or is it to sell a particular product or service? Once you have decided this you can then choose the right option to create your advert. You will also need to have an image that you can use on the ad. This may be a generic one off your social media or website or you may design on specifically to be used on that advert. You can also select groups of people you want to show your ad to based on their interests and also their location, gender and age.

How is your website performing on the search engines?

Having a website is the first step to online marketing, but having a website is often not enough on its own. You need to invest time and money to get your website up the search engines and to stay there.

When you have a website, it is important to know how it is performing on the search engines. The first thing you need to do is track how many visitors you are getting to the site. This will show you an overview of how many people are visiting you site on a daily basis. Some servers have stats packages installed on them to allow you to do this or you may wish to use Google Analytics which is user friendly and free. If you find that you are not getting many visitors to the site then there may be an issue with your rankings. To check your rankings, you need to have a list of at least 20 keywords or phrases that you want to be found for. These phrases are what people type in on the search engines, which then pulls up a list that is relevant to that term. Often the more generic phrases will be a lot harder to compete for so ideally you want to have a mix of generic and long tail phrases so see the bigger picture. You can track these yourself by going on to the search engine like Google and typing the keyword in. You have to be careful when doing this as Google will often order the sites you see in order of how often you have visited them rather than if you were just a member of the public searching for the first time

How social media has helped many businesses though the pandemic

The Covid pandemic has bought massive disruption to many businesses. Some have been forced to close their doors for months on end, and if they were not able to trade online, this may have meant they couldn’t earn any sort of income.

Social media platforms such as Facebook, Instagram and Twitter have helped a number of businesses immensely during the pandemic and particularly throughout the various lockdowns. If they didn’t have a website, it gave them a way of communicating with their customers and selling their products and services online. Having a website created is by far one of the best ways to build up your business online but it can be expensive and can always take some time to get it up and running. This is something that just was not feasible for many businesses and therefore unless they used social media, they could not continue to trade. Some of the social media sites work better for certain businesses than others. Facebook can be great for selling products, taking bookings and updating your community of followers as to what is happening. LinkedIn is great for networking and essentially word of mouth type marketing and Instagram is ideal for those that want to showcase their work in the form of images.