How videos can work well on social media

If you use or are considering using social media for your business marketing, then you should think about how you could incorporate videos in to this. Videos can work really well and can help boost sales of a product or service or even just raise awareness. If you look on many social media sites such as Facebook or Tic Tok you will see that they are inundated with videos. You may of found yourself getting sucked in to the social media worm hole and watching videos that come up just because they are there but sometimes this can then lead to you actually making a purchase or at least doing a bit more research to find out more about a product.

Video testimonials and reviews can also work really well on social media. Having real people talk about their experiences and opinions can carry a lot of weight. Along with these, tutorials are another very popular type of video to post. It may eb that you want to show how a product works or how you use it and the benefits It has. They say a picture paint a thousand works so imagine what a video can do.  

Beginning your journey into social media marketing

Having a business website is possibly the most effective marketing tool for many companies as once optimised effectively, a website should attract potential clients to the business and increase sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move however for those just starting out paying for a website can be quite costly it is for this reason that many start-up businesses choose to use social media marketing initially.

Social media marketing is a fast-growing platform that can be utilised to boost the marketing potential of any business. Using social media advertising is a way to get your brand known and can often be quite rewarding financially without much cost to your business. The use of online competitions or give aways that encourage social media followers to tag others can increase your potential customer base dramatically and result in an increase in interest in your business and products. Using positive customer reviews on the social media business page will also be a valuable feature to include as more and more people are relying on reviews to give them information on a company they are considering dealing with.

Why is marketing through social media so valuable?

Social media has become an integral part of our society with the average adult spending more than an hour and a half a day on one platform or another. Research has shown that the usage of social media by businesses has increased phenomenally making it one of the most effective marketing tools out there. It can be endlessly profitable and almost all businesses understand the importance of investing into social media marketing many, however, struggle to know where to start.

Some people regard social media marketing as superficial, but in reality it is often the exact opposite. Social media can help you accomplish goals such as brand awareness & discovery so that potential clients get to know about the products and services your company offer. It can alert people about new products and special offers that may be running and encourage them to share positive experiences with other social media users.

An advantage that social media marketing has over other more traditional marketing methods is that appears more relatable to the general public and does not give the same impression that a hard sell technique may have. This will encourage visitors to the social media page to read on and click through to the business website for further details and possible sales.

Why a marketing consultant can help your business

Marketing and advertising is a vital part of making a business successful. Without any form of marketing, it is very hard to get your products and services found. When it comes to advertising your business, you may want to consider bringing in a marketing consultant who will be able to assist you with all aspects of your marketing. Their job is to access the current forms of marketing that you are doing and suggest other ones that may help your business. They should look at the marketing you are doing and see if it is bring in a good return on your investment. If not then they may advise you to stop it or adapt it to be more profitable. They may advise you to increase your spending on a particular marketing avenue or to try something new in order to reach a wider audience.  

There are two forms of marketing, online and offline. Many companies are now investing much of their marketing budget into online marketing projects such as web marketing, Pay per Click and social media marketing, as a large percentage of customers are using the internet to find companies and services they need and so you need to have good visibility online in order to compete.

What to do when your social media accounts aren’t working

Social media marketing is one of those things that can work amazingly well for some businesses and not so much for others. Sometimes it has to do with how much the business puts in to it other times it can just bed down to the industry you are in. The businesses that do best on the social media platforms are those that appeal to the masses. Businesses that sell niche products or services may not do as well as they are trying to essentially find that needle in a haystack. Social media marketing is all a numbers game. The more people you can get to see your ads or posts the more likely you are to have people interact with it. These interactions can then lead to enquiries or sales.

If your target audience is very specific, you may find that you are not able to reach them easily. You may struggle to know how to get your page shown to them and this is where paid for advertising can come in. When you set up paid for advertising such as Facebook ads, you can select groups of people to show your ad to. For example, if you have a product that you wish to promote that is for horses then you can choose people that have shown an interest in horses. This can work really well for many and once you have go them following your page you can then easily reach out to them.