The last 15 months have been a challenge for us all. Some businesses and freelancers have thrived and others have found it tough, or maybe not even made it through. One industry that has done well is the world of online marketing. Although initially some businesses cut back on their marketing, worried about cash flow, they very quickly realised that they needed to be investing in improving their online presence in order to continue trading. With the UK going in to lockdown and having restrictions imposed at different times throughout the year, it was vital that businesses could communicate and trade with their customers online. If they didn’t have a website then they would either need to have one built or use one of the other marketing platforms such as social media. The social media sites have proved vital to thousands of businesses as with them, they may not of been able to do any business at all. Even when restrictions are lifted, it will be a good idea to continue with this sort of online marketing as the world of online retail is ever growing and unlikely to stop.
An online marketing company or freelancer will be able to advise you on where to invest your budget to get the best return on your investment.