Facebook paid for advertising explored

If you already have a social media account on Facebook but are looking to try and promote it and build up your following or get traffic to your site, then you may consider doing some Facebook advertising. The beauty with Facebook paid ads is that you can set your own budget, so it you want to start off small you can. You do not have to commit to keep running the ad either so you can stop it at anytime or set it to only run for a certain number of days.

When setting up your ad, you have a number of options available to you. You need to decide what the main aim is with the advert. Is it to get traffic to your site or to get likes on Facebook or is it to sell a particular product or service? Once you have decided this you can then choose the right option to create your advert. You will also need to have an image that you can use on the ad. This may be a generic one off your social media or website or you may design on specifically to be used on that advert. You can also select groups of people you want to show your ad to based on their interests and also their location, gender and age.

How social media has helped many businesses though the pandemic

The Covid pandemic has bought massive disruption to many businesses. Some have been forced to close their doors for months on end, and if they were not able to trade online, this may have meant they couldn’t earn any sort of income.

Social media platforms such as Facebook, Instagram and Twitter have helped a number of businesses immensely during the pandemic and particularly throughout the various lockdowns. If they didn’t have a website, it gave them a way of communicating with their customers and selling their products and services online. Having a website created is by far one of the best ways to build up your business online but it can be expensive and can always take some time to get it up and running. This is something that just was not feasible for many businesses and therefore unless they used social media, they could not continue to trade. Some of the social media sites work better for certain businesses than others. Facebook can be great for selling products, taking bookings and updating your community of followers as to what is happening. LinkedIn is great for networking and essentially word of mouth type marketing and Instagram is ideal for those that want to showcase their work in the form of images.

Is now the right time to set up a social media marketing business?

The last 15 months have been a challenge for us all. Some businesses and freelancers have thrived and others have found it tough, or maybe not even made it through. One industry that has done well is the world of online marketing. Although initially some businesses cut back on their marketing, worried about cash flow, they very quickly realised that they needed to be investing in improving their online presence in order to continue trading. With the UK going in to lockdown and having restrictions imposed at different times throughout the year, it was vital that businesses could communicate and trade with their customers online. If they didn’t have a website then they would either need to have one built or use one of the other marketing platforms such as social media. The social media sites have proved vital to thousands of businesses as with them, they may not of been able to do any business at all. Even when restrictions are lifted, it will be a good idea to continue with this sort of online marketing as the world of online retail is ever growing and unlikely to stop.

An online marketing company or freelancer will be able to advise you on where to invest your budget to get the best return on your investment.

Has your social media presence taken a dive?

Social media marketing is a great way to promote your business. Unless you are doing paid for ads, it is all free to use and you can build up an online following very quickly. Sometimes what can happen with on the social media site, Facebook for example, is that you will do something which gains you a massive number of followers but then over time they start to dwindle off and before you know it you have a fraction of people following you that you did before. This often happens if you have run a competition and asked people to follow you to be put into the draw. After the competition a large percentage of this people will then leave unless you give them a reason to stay. Ideally you should try and run competitions often to keep people interested. You could do one small one every couple of weeks and then a bigger one every couple of months. Holding on to your followers is vital but you have to keep them engaged in order to do so. Also with many of the social media sites, if you do not interact with a profile that much you often will not see all their posts in your feed.

Social Media marketing during lockdown

With the UK now in a second national lockdown many businesses are worrying how they are going to survive. Unless you are lucky enough to be working in an industry that is still able to trade as normal such as a super market, then you are most likely losing out on customers which in turn means your profits start to drop. It is vital that you find a way to continue trading as much as possibly whilst adhering to the lockdown rules.

Many shops and businesses are looking to promote their business more online. If you do not previously have much of an online presence then this can be quite daunting. You may not have the money to invest in a website at the moment in which case social media sites may be the answer for you. Even if you do have a website then you should not dismiss the importance social media marketing can have on your site. Often much of the marketing that you can do on these types of sites is free so you do not have to worry about investing a lot of money in to them, it is mostly just your time. It can also be done from the comfort of your home.