Is social media marketing affected by GDPR?

On the 25th May 2018 a new legislation will come in to effect which is called the EU General Data Protection Regulation or GDPR. This will apply to all the members of the EU and before you start to question as to whether Britain will have to abide by it after Brexit, the answer is basically yes and the British government have drafted a protect bill which is almost identical which will come in to effect following Brexit.

Social media marketing is huge for many businesses so it is of no surprise that many business owners are worried about how this will affect them and what they need to do in order to adhere to it.

As far as consent and data use, social media sites will cover this in their own terms and conditions and the users will have to agree to this to use their site. If however you are going to be taking information from the social media sites to use in your own marketing then you will need to get permission from each individual user and have evidence of this.

If you are at all concerned about how you are using or storing data taken from social media sites or your website then it is advisable to seek help from a professional who will be able to advise you of what you need to do.

Keeping your social media accounts positive

There is no doubt that social media can have a fantastic impact on a business. It an build up brand awareness, increase enquiries and increase sales but if not used correctly it can have a negative impact.

You may find that people have started to leave reviews on your social media accounts or that they have mentioned your company in one of their posts. IT is always a good idea to acknowledge any activity on social media. If they have put a nice comment on about your company then a quick thank you to them can go a long way, but if they have put something negative on there then it is important to think carefully before responding. Arguing with a member of the public on social media is never a good idea and not only will you upset that person you may find that you get a lot of bad press from the other people reading or commenting on the post too. If you do receive negative feedback then it is best to acknowledge it and then ask the person if they can contact you or you can contact them directly to discuss it.

 

 

Should you include your social media on your website?

If you own a business and have a website but also have profiles on a number of social media sites, then you may wondered if you should link the two together. Even if you don’t think you will get much direct business through the social media sites, it is always worth having a profile to build up brand recognition and to give your customers another way to get in touch with you.

Every website should have links to their social media pages as a minimum but you may want to go a step further and have feeds from Facebook and Twitter etc. on your home page or subsequent pages that update every time you create a new social media post.

It is also important to mention your website on your social media pages, and not just in the “about us” section. Whenever possibly, use the social media sites to attract traffic to your website. Maybe put the first few lines of an interesting article on the social media post and link through to your website to show the remaining or run a competition which you can advertise on social media, but get people to register through your site.

 

 

 

 

Free marketing via social media

If you are a fan of programs such as Dragons Den or The Apprentice, they you will quickly start to realise the impact that marketing can have on a product or an entire business. Many of the candidates on these programs have an idea that may be really great, but without the correct sort of marketing, it is hard to let people know that your business or product even exists.

There are numerous ways of marketing and some types work better for some businesses that for others. Doing little or no marketing will make it virtually impossible to gain success and in turns sales and this is often the reason why many companies fail.

Social media is a great marketing platform for all types of businesses and to start with you don’t even need to invest any money in them, just a bit of your time. Even having  social media accounts on Facebook and Twitter for example can gain you a few enquiries and if nothing else, will give you a place to showcase what your company offers and give your customers a way of contacting you other that the usual.

Setting up a basic social media profile is relatively straight forward, but to get the most out of it, it is recommended to speak to a marketing company.

 

Social media time management

When managing a business social media account it is important to bear in mind how much time you are spending on it. Social media sites can very easily make you lose track of the time, and before you know it you can have spent most of the day reading other posts created by people or businesses you follow. Social media marketing is definitely a great way to boost your brand awareness and some companies can even get sales directly from their social media activity, but you need to consider the time you put into it. Even the most avid of Tweeters, still need to manage their time to allow them to run other aspects of the business and also to focus on other marketing avenues. Although social media is definitely a must for all businesses, you may be missing out on a number of opportunities if you focus all of your marketing on this as there are still some people that do not use social media sites.

If you are finding that you are putting a lot of time into social media but not really getting anywhere then it may be time to call in the professionals.