Promoting events via social media

If you have an event coming up that you want to promote or share then social media can be a great platform in which you can do so. You first need to have active social media accounts on sites such as Facebook and Twitter. With Facebook, you will need an individual account but this can be linked to your business account.

Facebook allows you to create events within your business page. These events can be easily added to people’s calendars and can have links to sites where tickets can be purchased etc. They can be shared easily amongst friends and have an option for the viewer to show that they are interested or going to the event.

If you are trying to share the event on to another group page then you will need to post it under your individual account by sharing the event on the wall of other groups. You need to read the rules of the group carefully before doing this as some groups do not allow business type posts and will remove them.

Twitter ca also be a great tool for social media as you can very quickly build up a community of followers. There people will then often help by retweeting your posts and events so they reach a wider community.

Managing social media accounts for your clients

If you are within the marketing industry then you may need to manage social media accounts for your clients. Often many social media profiles will need to be linked to an administrator and this is often a personal profile or one for the business owners for example. This can become an issue when you are asked to start to manage it as not many people will be happy about giving out their personal social media login details. Facebook have set up a site called Business manager which allows you to link multiple accounts to access. The admin of the Facebook business page will allow you access to manage it without having to give you their passwords details.

There are other software programs available that can make it easier to manage social media accounts especially if a company has accounts on multiple social media platforms. Software such as HootSuite is relatively low cost and can save a lot of time when it comes to posting on multiple sites. With this application you can monitor and engage with Facebook, Twitter Instagram etc. all from one place without having to worry about logging in to different sites. You can even schedule content to be posted another time which is useful if you are going away.

 

Is social media marketing affected by GDPR?

On the 25th May 2018 a new legislation will come in to effect which is called the EU General Data Protection Regulation or GDPR. This will apply to all the members of the EU and before you start to question as to whether Britain will have to abide by it after Brexit, the answer is basically yes and the British government have drafted a protect bill which is almost identical which will come in to effect following Brexit.

Social media marketing is huge for many businesses so it is of no surprise that many business owners are worried about how this will affect them and what they need to do in order to adhere to it.

As far as consent and data use, social media sites will cover this in their own terms and conditions and the users will have to agree to this to use their site. If however you are going to be taking information from the social media sites to use in your own marketing then you will need to get permission from each individual user and have evidence of this.

If you are at all concerned about how you are using or storing data taken from social media sites or your website then it is advisable to seek help from a professional who will be able to advise you of what you need to do.

Keeping your social media accounts positive

There is no doubt that social media can have a fantastic impact on a business. It an build up brand awareness, increase enquiries and increase sales but if not used correctly it can have a negative impact.

You may find that people have started to leave reviews on your social media accounts or that they have mentioned your company in one of their posts. IT is always a good idea to acknowledge any activity on social media. If they have put a nice comment on about your company then a quick thank you to them can go a long way, but if they have put something negative on there then it is important to think carefully before responding. Arguing with a member of the public on social media is never a good idea and not only will you upset that person you may find that you get a lot of bad press from the other people reading or commenting on the post too. If you do receive negative feedback then it is best to acknowledge it and then ask the person if they can contact you or you can contact them directly to discuss it.

 

 

Should you include your social media on your website?

If you own a business and have a website but also have profiles on a number of social media sites, then you may wondered if you should link the two together. Even if you don’t think you will get much direct business through the social media sites, it is always worth having a profile to build up brand recognition and to give your customers another way to get in touch with you.

Every website should have links to their social media pages as a minimum but you may want to go a step further and have feeds from Facebook and Twitter etc. on your home page or subsequent pages that update every time you create a new social media post.

It is also important to mention your website on your social media pages, and not just in the “about us” section. Whenever possibly, use the social media sites to attract traffic to your website. Maybe put the first few lines of an interesting article on the social media post and link through to your website to show the remaining or run a competition which you can advertise on social media, but get people to register through your site.