If you have an event coming up that you want to promote or share then social media can be a great platform in which you can do so. You first need to have active social media accounts on sites such as Facebook and Twitter. With Facebook, you will need an individual account but this can be linked to your business account.
Facebook allows you to create events within your business page. These events can be easily added to people’s calendars and can have links to sites where tickets can be purchased etc. They can be shared easily amongst friends and have an option for the viewer to show that they are interested or going to the event.
If you are trying to share the event on to another group page then you will need to post it under your individual account by sharing the event on the wall of other groups. You need to read the rules of the group carefully before doing this as some groups do not allow business type posts and will remove them.
Twitter ca also be a great tool for social media as you can very quickly build up a community of followers. There people will then often help by retweeting your posts and events so they reach a wider community.