When looking at social media marketing it’s important to focus on the key objectives and strategies.

The first of these would be maintaining your social media profile. This means ensuring profile and cover photos remain recent and relevant and that the profile stays regularly active. A way of showing regular activity would be through posts with photos, stories and videos that are interesting and relevant. Remember that everything you share reflects on your brand so consider your audience carefully before posting.

Ensure also that you engage with your audience. This could be liking comments or responding to comments as well as replying to any direct messages or queries you receive. Low engagement reflects negatively on your brand and could cause you to lose followers.

It’s important to seek out other people you could follow, these maybe influencers or other companies that compliment your brand. Always think about the prospect of a collaboration.

Advertising is a key area to focus on also, this may be paid advertising like pay per click or you may post your own adverts possibly offering discounts or promotions.

To be able to keep track of your social media marketing and which of your strategies is having the greatest impact you will need to use some analytic software that can provide you with this information. This should keep your marketing effective and on track.