Social media is a brilliant marketing tool if used correctly. It can work very well for a large number of businesses who are looking to promote their products or services. Most businesses large or small have some sort of social media presence now.
Many businesses struggle to know what sort of things they should be talking about and how often they should be updating their profiles and this all depends on what industry you are in and what information you are sharing. There is always a fine balance that needs to be adhered to in order to get the most out of social media marketing without annoying people by bombarding them with information.
When it comes to “what should you be writing about” then the answer is a mix, you need to send out marketing messages and links to useful information that is relevant to your business but a few updates regarding something funny or interesting that has happened in the office is often a great way to keep your customers engaged.
You may want to manage your social media accounts yourself or you may want to enlist the help of a social media marketing company.