Many companies that deal directly with other companies or businesses will total refuse social media marketing and will often say that it is not relevant to their industry. In 99% of cases this is incorrect as all companies should use social media marketing. Not only are you able to promote your company and have the possibility of an individual that works for another company contact you when they require your services but it also builds up your brand. With regards to online marketing, Google have confirmed that active well maintained social media profiles can also help improve the companies website ranking’s. With Facebook, you do need to link it to a personal account so this should be thought about carefully and if possible a new Facebook profile set up to link it to.

Most social media marketing is free so even if you are not convinced it will directly benefit your company, there is no harm in doing it.