Promoting your small business is essential to making it a success but you may ask yourself whether the plus points of having a website are cost effective as employing a web designer and developer to build a business website can cost anything from a few hundred pounds upwards. If you are able to set up a business page on a social media platform yourself this is usually free and quite easy to do.
Most social media platforms such as Facebook have good marketing capabilities allowing you to advertise and sell products, receive and comment on reviews and make money from advertising revenue. Tracking of visits to the pages can be scrutinised giving an insight into what is working well and what is not bringing in any business.
Many businesses prefer however to have their own website so that they can control the content and any changes are made by them or their web designer but if you have a web presence on a social media platform, it is possible that they can make changes which may have an impact on your business. For instance, advertising links may be inappropriate for the audience you are targeting, or negative customer reviews may be posted without giving your business the opportunity to resolve issues.