Year after year, the internet world keep experiencing new developments that upset the most popular incumbent trends. While some elements may have remained intact, new ways of interacting with customers, engaging with clients and creating value continue to shift the paradigm. For you to firmly establish your web marketing, it is paramount that you update yourself on these trends. The world is changing, learn to change along with it to secure your survival.

The rise and rise of content

Naturally, people will only make a decision after they have been duly convinced. Perhaps this is one thing that makes content the most consistent aspect of internet marketing. But unlike in the past, you must now approach your content creation based on customer experience. Take note of comments, likes and suggestions of your customers on social media and use it to create content that will be relevant and engaging. 

Think mobile

Over 37 million people in the UK now access the internet through their mobile phones. This means that an effective web marketing strategy must include harnessing all the opportunities that abound in the mobile world. You need to have an active Instagram account and redesign your blog, Facebook page and Twitter page to become more mobile friendly. New features are added on social media platforms like every day, keep yourself updated on these trends and be among the first to try them out.

Video is the future

As broadband internet gets better and cheaper, very active people now prefer to watch a 5 minute product review than to read a five hundred words page. To compete favourably in today’s internet world, your online marketing plan must include short videos that will introduce products, explain features and most importantly, provide useful information. But there are rules. You can’t do it like the video of your high school science project. It must be fun, interesting, educative and yet informative. You can add jokes, include comic photos and graphics, but make sure the video delivers exactly what it promises.

Build relationships

Succeeding online depends strongly on your networking power. You need credible links, comments from respected bloggers and mentions on popular websites; you can only achieve that through networking. And how do you achieve this? By writing a guest post for a blog or making a useful comment on an article. If you find other people’s content, that you think will be relevant to your audience, share it on your platform. Make contributions on online forums, use your knowledge to help solve other people’s problems. Be part of the internet universe.

Unique promotions

There are two things usually wrong with most web promotions; it is either too common or not engaging enough. The new digital generation yearns for something more than usual. Something unique and interesting. Something they can take part in, have fun and share with their friends. Your web marketing promotion must not be about you at all, it must be about your audience and their feelings. Allow them to participate by creating their own content and input. Allow them to judge themselves and vote the winner. Make it easy for them to participate adding it on as many social media platforms as possible. They will forever love and appreciate you for it.