If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both.
On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples.
Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success whist being controlled away from your website.