The idea of social media marketing is to allow you to quickly engage your customers with relevant and useful information. The social media sites can prove very effective for a number of businesses who take the time and effort to post the right sort of information on them.

Knowing what to post can be tricky and that’s why it is often worth investing in the skills of a social media expert who will no able be able to advise you on what content to distribute but also when to do it and to whom.

Images are often as important as the content as they do say a picture speaks a thousand words. I recently came across a social media post with an image of a man running and the caption said “looking for a carpet fitter?” The image had no connection to the post and was irrelevant, which put me off reading any further.