Do your social media profiles need a once over?

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Many of us now know the power of social media and how marketing through these platforms can prove very profitable and worthwhile, especially for certain businesses or industries. It can be a little confusing knowing which social media sites you should focus your efforts on and what you should do on them to get the best return. There is no one plan for everyone and so it is important that your social media marketing is designed with your business in mind and tailored to its specific needs.

For example, for one business, Facebook marketing may work well. They may be able to quickly build up a following by running competitions and sharing images of their work that they have done. They may not need to go down the paid for ads route and will instead spend time of communicating with their followers. Another business may find that they get very little engagement on Facebook and Twitter works best for them or LinkedIn. This is not to say they shouldn’t have a presence on the other sites, just that they may not want to focus on them as much as perhaps some of the others that they know will help them build up their brand or even get sales directly through their marketing in these places.  

What are the fundamentals of social media marketing?

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When looking at social media marketing it’s important to focus on the key objectives and strategies.

The first of these would be maintaining your social media profile. This means ensuring profile and cover photos remain recent and relevant and that the profile stays regularly active. A way of showing regular activity would be through posts with photos, stories and videos that are interesting and relevant. Remember that everything you share reflects on your brand so consider your audience carefully before posting.

Ensure also that you engage with your audience. This could be liking comments or responding to comments as well as replying to any direct messages or queries you receive. Low engagement reflects negatively on your brand and could cause you to lose followers.

It’s important to seek out other people you could follow, these maybe influencers or other companies that compliment your brand. Always think about the prospect of a collaboration.

Advertising is a key area to focus on also, this may be paid advertising like pay per click or you may post your own adverts possibly offering discounts or promotions.

To be able to keep track of your social media marketing and which of your strategies is having the greatest impact you will need to use some analytic software that can provide you with this information. This should keep your marketing effective and on track.

How videos can work well on social media

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If you use or are considering using social media for your business marketing, then you should think about how you could incorporate videos in to this. Videos can work really well and can help boost sales of a product or service or even just raise awareness. If you look on many social media sites such as Facebook or Tic Tok you will see that they are inundated with videos. You may of found yourself getting sucked in to the social media worm hole and watching videos that come up just because they are there but sometimes this can then lead to you actually making a purchase or at least doing a bit more research to find out more about a product.

Video testimonials and reviews can also work really well on social media. Having real people talk about their experiences and opinions can carry a lot of weight. Along with these, tutorials are another very popular type of video to post. It may eb that you want to show how a product works or how you use it and the benefits It has. They say a picture paint a thousand works so imagine what a video can do.  

Beginning your journey into social media marketing

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Having a business website is possibly the most effective marketing tool for many companies as once optimised effectively, a website should attract potential clients to the business and increase sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move however for those just starting out paying for a website can be quite costly it is for this reason that many start-up businesses choose to use social media marketing initially.

Social media marketing is a fast-growing platform that can be utilised to boost the marketing potential of any business. Using social media advertising is a way to get your brand known and can often be quite rewarding financially without much cost to your business. The use of online competitions or give aways that encourage social media followers to tag others can increase your potential customer base dramatically and result in an increase in interest in your business and products. Using positive customer reviews on the social media business page will also be a valuable feature to include as more and more people are relying on reviews to give them information on a company they are considering dealing with.

Why is marketing through social media so valuable?

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Social media has become an integral part of our society with the average adult spending more than an hour and a half a day on one platform or another. Research has shown that the usage of social media by businesses has increased phenomenally making it one of the most effective marketing tools out there. It can be endlessly profitable and almost all businesses understand the importance of investing into social media marketing many, however, struggle to know where to start.

Some people regard social media marketing as superficial, but in reality it is often the exact opposite. Social media can help you accomplish goals such as brand awareness & discovery so that potential clients get to know about the products and services your company offer. It can alert people about new products and special offers that may be running and encourage them to share positive experiences with other social media users.

An advantage that social media marketing has over other more traditional marketing methods is that appears more relatable to the general public and does not give the same impression that a hard sell technique may have. This will encourage visitors to the social media page to read on and click through to the business website for further details and possible sales.