Social media is a very powerful marketing tool. Many businesses are using social media in a number of different ways to promote themselves online across many platforms. Once you have a brand you need to get your company and products or services recognised, and social media can help massively with this. You first of all need to set up accounts across as many platforms that you wish to target such as Facebook, Twitter and LinkedIn. Once you have active accounts you will need to start gaining followers and friends. The easiest way to do this is for you to start following businesses and friends / associates that you already know, they in turn will probably follow you back. Then you need to start sending out and posting information that people will be interested in and ask them to re-send that information to their followers enabling you to reach a wider audience. Th e power of social media advertising can be immense if used correctly.