If you use or are considering using social media for your business marketing, then you should think about how you could incorporate videos in to this. Videos can work really well and can help boost sales of a product or service or even just raise awareness. If you look on many social media sites such…
Category: Social Media and Brand Awareness
How to get your targets audience’s attention on social media
Standing out from the crowd and building brand awareness on social media is no easy task. With more and more companies and businesses using social media as a form of marketing, it should come as no surprise that competition levels are high and you need to do something to get your brand recognised and to…
Advertising on social media, how much is too much
Advertising using any format has always been down to a delicate balance, too little and your advertising isn’t effective, too much and you can actually annoy potential customers and reduce your uptake on offers or services. So how do you find that balance? It’s said that a potential customer needs to see an advert an…
How to recover from bad social media comments and reviews
With the age of social media, it is now easier than ever to fall victim to bad social media reviews and comments that have a negative effect on your business. Nowadays, many people use the internet and particularly social media to find companies that offer the products or service they need and to get feedback…
Too many businesses still not on board with social media
As a marketing consultant, it surprises me how many companies are still not using social media as part of their marketing strategy. Not only are these businesses not using social media but it is not always because they don’t know how to, many are just very reluctant to. If you use social media yourself on…