Let’s try for a moment to remember the world before social media, no Facebook, no Twitter, no Instagram how did you reach your customers? Newspapers? Tv adverts? Radio broadcasts? As a business, you would have carefully planned and researched who you were targeting and how best to reach them. And it is no different now, except now they can reach you far more easily. As a consumer, I expect to be able to communicate with a business in the same way I do with friends and that is invariably going to be through social media. If a business has no presence on social media I am often sceptical about them, wondering why they are not making it as easy as possible to contact or research them. The simple fact is when I am looking to spend money with a particular company I want to feel comfortable with who they are and I want to know that if something goes horribly wrong a can contact them in an instant. By avoiding social media marketing a company can come across as standoffish and even lose customers. So to all of you wondering if Facebook is the right place for you consider this, not only can I find out everything I want to know about you in a couple of clicks, you too can find out about me, we can be ‘friends’ we can ‘chat’ and I might even ‘like’ you.