If you own a business and have a website but also have profiles on a number of social media sites, then you may wondered if you should link the two together. Even if you don’t think you will get much direct business through the social media sites, it is always worth having a profile to build up brand recognition and to give your customers another way to get in touch with you.

Every website should have links to their social media pages as a minimum but you may want to go a step further and have feeds from Facebook and Twitter etc. on your home page or subsequent pages that update every time you create a new social media post.

It is also important to mention your website on your social media pages, and not just in the “about us” section. Whenever possibly, use the social media sites to attract traffic to your website. Maybe put the first few lines of an interesting article on the social media post and link through to your website to show the remaining or run a competition which you can advertise on social media, but get people to register through your site.