There are a huge array of marketing techniques and avenues that you can choose to do when trying to boost your business. Some are online and others are offline and depending on what you are trying to achieve you may try either one or both of these techniques. If you have a website then you…
Category: Web Marketing
Search engine optimisation takes time to work
When it comes to websites, we all want our site to shoot to the top of the search engines and get a load of traffic to the site as soon as possible. If you opt to use Google Adwords then you can do this but it is often very costly. Alternatively, you may want to…
Online marketing cannot be completed overnight
Many businesses make the mistake of thinking that online marketing is something that they need to do in one go a few times a year. They will often spend time and money on online marketing – start to see results and then wonder why they start to drop back down the search engines or lose…
Calls to action on your website
A website can be created to do many things such as to give more information about your company or as an online shop. Some sites are there purely for information and to inform visitors of the products or services your business sells, whilst others allow visitors to purchase off the website or login in to…
Choosing effective keywords to market
When it comes to online marketing and in particular search engine marketing it is all about the keywords and phrases that you are focussing on. You need to think about what someone may type in to a search engine to find your business. You would expect to come top for your own company name but…