Social media has become an integral part of our society with the average adult spending more than an hour and a half a day on one platform or another. Research has shown that the usage of social media by businesses has increased phenomenally making it one of the most effective marketing tools out there. It…
Category: Social Media Marketing
Facebook ads – which click through option should you use?
When setting up Facebook adverts you have to choose what you want your ad to do. For example, do you want people to be able to click on to the ad and go to your Facebook profile page? Do you want them to go through to a website or do you want them to contact…
Facebook paid for advertising explored
If you already have a social media account on Facebook but are looking to try and promote it and build up your following or get traffic to your site, then you may consider doing some Facebook advertising. The beauty with Facebook paid ads is that you can set your own budget, so it you want…
How social media has helped many businesses though the pandemic
The Covid pandemic has bought massive disruption to many businesses. Some have been forced to close their doors for months on end, and if they were not able to trade online, this may have meant they couldn’t earn any sort of income. Social media platforms such as Facebook, Instagram and Twitter have helped a number…
Is now the right time to set up a social media marketing business?
The last 15 months have been a challenge for us all. Some businesses and freelancers have thrived and others have found it tough, or maybe not even made it through. One industry that has done well is the world of online marketing. Although initially some businesses cut back on their marketing, worried about cash flow,…