If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both….
Category: Web Marketing
Making Google Adwords work for your business
Many companies decide to invest heavily in Google Adwords, often being attracted by the quick results that it can offer. Google Adwords spend varies from company to company with some spending only a hundred pounds or so a month and others spending in excess of £10,000 a month. Usually the more you invest in something…
Software for tracking your website performance
If you have a website then you will probably want to know how many people are coming to your site, where they are finding you and what they are doing once they land on your site. I am always surprised by the number of companies that do not have access to this information as it…
How to check your ranks on the search engines
Every website owner wants to know how well they are performing on the search engines such as Google, Bing and Yahoo. You can of course do this manually by typing the phrases in to the search engines but this cannot only give you inaccurate results but also be very time consuming. There are plenty of…
Marketing like the year you live in
Marketing is a fast evolving industry and is constantly changing. There has been so many technological advancements over the past few years that has made marketing very exciting. When companies first started to really realise the importance of marketing, they were limited as to how they could do it. Often most marketing avenues were very…