Category Archives: How To Use Social Media Marketing

Social media marketing training for businesses

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Many businesses are now coming on board with social media marketing and starting to understand the positive impact it can have. It can be a great way to market your business and can often be very cost effective. Unfortunately many businesses are still not aware exactly how to run their social media campaigns and profiles and either end up losing heart and not being active or having a negative effect by the way in which they post.

It is recommended to try and get some training for the person or people that are going to be responsible for the social media marketing as this can make it work better for the business and allow you to get the most out of social media sites such as Twitter and Facebook. If you are struggling to find time to have staff out of the business for training then why not find a social media expert that can come to you and offer in house training or even find a training course which can be done online. Many employers will ask their employees to take the course online even at home, often offering them overtime, to avoid time used up in the day.

How to get the best out of your social media business accounts

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Social media marketing can be extremely effective and many businesses are already on board. Some businesses only use social media as their form of online marketing and for those especially, it is vital it works.

When looking at Facebook for example, you firstly need to ensure that your business page is completed as fully as possible. Be sure to add plenty of images, ideally a mix of products you sell, group of staff photos as well as any special offers and pictures of your premises. You should also make sure that you have your opening hours displayed and that you have an easy and clear way for people to contact you should they wish to.

Once you have a solid profile, with a good description of what you do you can then start to promote your page. You can pay for Facebook advertising to start you off or you may want to invest a bit of time by sharing your page within local groups and with friends.

Once you have a number of followers be sure to keep you page updated with any latest news, events and products. You may also want to add a place for reviews and price lists.

 

 

SMM – a customers view

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Let’s try for a moment to remember the world before social media, no Facebook, no Twitter, no Instagram how did you reach your customers? Newspapers? Tv adverts? Radio broadcasts? As a business, you would have carefully planned and researched who you were targeting and how best to reach them. And it is no different now, except now they can reach you far more easily. As a consumer, I expect to be able to communicate with a business in the same way I do with friends and that is invariably going to be through social media. If a business has no presence on social media I am often sceptical about them, wondering why they are not making it as easy as possible to contact or research them. The simple fact is when I am looking to spend money with a particular company I want to feel comfortable with who they are and I want to know that if something goes horribly wrong a can contact them in an instant. By avoiding social media marketing a company can come across as standoffish and even lose customers. So to all of you wondering if Facebook is the right place for you consider this, not only can I find out everything I want to know about you in a couple of clicks, you too can find out about me, we can be ‘friends’ we can ‘chat’ and I might even ‘like’ you.

Why use Facebook?

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Many companies state that the do not want to use Facebook as part of their online marketing strategy as they offer a professional service and do not see how some parts of social media can help them. More and more people are using social media to find products and services they need, even such as accountants and architects. For this reason, it is vitally important to have a presence on there. Even if you do not get work directly from there, it can help to quickly build up a brand and may just give a customer confidence to buy from you. You may just use Facebook as another form of contact for some people, since, if someone can quickly send you a message, they are more likely to contact you than having to pick up a phone.

Also, Google does take into account social media activity when it looks at ranking your website on their search engines so it can all help towards your SEO.

 

Which content is most popular on the social media network?

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Social media can be great as a marketing tool and a way of keeping in contact with your customers and allowing them to easily contact you.

A lot of businesses struggle to know what content to put on the social media sites to get the most response. Below are the results of a recent study carried out to find out which content was most popular across a range of social media sites.

LinkedIn – Content regarding wines, luxury goods, jewellery and airlines received the most interactions across LinkedIn.

Facebook – Sports and entertainment posts seem to do great on Facebook, so if you are within these industries then you may want to start here.

Twitter / Instagram – and for those of you within the music industry then Twitter and Instagram is the place to post your content.

Obviously, that’s not to say that if you do not fall within the above categories you will not get any response, ideally you want to be targeting all social media sites.